Beyond Philosophy

DECEMBER 25, 2017

Read this quick article to discover essential aspects of an adequate apology that creates the proper emotional response from customers—or anyone. Who Wins—Brand or Customer Experienc e? Your customers’ emotional and subconscious responses to your brand account for over half of the total Customer Experience.

Advertising 297

Advertising Entertainment Customer emotions Customer Experience 297

Beyond Philosophy

JUNE 25, 2020

You can have a brilliant, entertaining ad that’s concise and emotional for a product, but if people don’t remember it when they are making a buying decision, it failed. For example, when a customer has to repeat their account of poor service over and over, you are reinforcing that lousy memory and making it worse.

Management 472

Management Entertainment Consulting Consulting 472

Beyond Philosophy

JUNE 20, 2015

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. This involves looking deeper into the emotional components of value delivery, as well as the functional.

B2C 257

B2C B2B Metrics Entertainment 257

Beyond Philosophy

SEPTEMBER 26, 2019

At Beyond Philosophy, we have always tried to be at the cutting edge of Customer Experience, pushing the boundaries. In my first book, I wrote about customers’ emotions and the emotional experience. Saying the same thing as everybody else is not going to get in The New York Times.

Entertainment 276

Entertainment Sales Consulting Consulting 276

Beyond Philosophy

JUNE 1, 2015

Similarly, Caesars Entertainment has rich databases on its high-rolling program members. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers. Data collected from the programs can offer competitive opportunities.

Airlines 210

Airlines Entertainment Consulting Consulting 210

IdeasUnlimited

JULY 4, 2022

For other types of businesses, the loss of customers can be even more damaging. Importance of Multilingual Customer Support. Multilingual customer service entails entertaining customers from all across the globe, irrespective of their region or language. Emotions drive 95% of sales decisions.

Customer Support 98

Customer Support Bilingual agents Entertainment Call Center 98

aircall

FEBRUARY 24, 2017

We can consider customer engagement to be the combination of the above emotional requirements, and of appropriate CX choices which enable customers to act upon this emotional rationale. Here are ways to develop a customer engagement strategy which articulates and satisfies customers’ emotional and practical expectations.

Entertainment 90

Entertainment Advertising Customer emotions Personalization 90