Customer emotions Examples Journey mapping 
Beyond Philosophy
DECEMBER 11, 2020
Today, I will talk about five rules for measuring and managing customer emotions that we shared on a recent podcast. The 5 Rules for Measuring and Managing Customer Emotions. Define which emotions drive the most value for you. Measure the specific emotions across the customer journey.
ShepHyken
OCTOBER 6, 2022
This week, we feature an article by Zhecho Dobrev, leading principal consultant at Beyond Philosophy and author of The Big Miss: How Organizations Overlook the Value of Emotions. He shares the value that customer emotions bring to a company. Where do customer relationships feature on those journey maps?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond Philosophy
OCTOBER 5, 2017
In a webinar last Thursday, I revealed our seven strategic questions we developed over the past 15 years that can help you address your customers’ emotional needs. They include: What is the Customer Experience you are trying to deliver? Our first question helps you develop your Customer Experience program.
Beyond Philosophy
JULY 13, 2021
This trampoline story is a classic example of what can go wrong when you outsource part of your Customer Experience. Specifically, it shows that the third-party controlled part of the experience is your experience from the customers’ perspective. However, when I arrived, the shuttle took an hour to pick me up.
Beyond Philosophy
MARCH 26, 2021
Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.
Beyond Philosophy
OCTOBER 6, 2014
The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue.
Beyond Philosophy
MARCH 13, 2021
We know that the most significant influence on a Customer Experience outcome is how a customer feels about it, for good or ill. Therefore, it is essential that you are deliberate about which specific emotion you evoke (for example, we want more good than ill). Please tell us how we are doing!
Expert insights. Personalized for you.
435 
Let's personalize your content