Remove Customer emotions Remove Exercises Remove Personalization
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Uncover the incredible Impact on ROI of Harnessing Customer emotions

Beyond Philosophy

You might be surprised to learn that often, in this exercise, we learn that companies do not always know what they value. Moreover, this result is typical for us in the Emotional Signature exercise. Knowing that feeling cared about as a person is essential to customers makes it easier to act. Do you mean advocacy?

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How To Use Your Customer’s Emotions to Get What You Want

Beyond Philosophy

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

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A Massive Effect On Decision-Making is the Mood You Are In, Here’s Why A Master Class: Unlocking The Psychology of Customer Experience

Beyond Philosophy

Figure 1 The 20 Emotions That Drive or Destroy Value I have covered individual emotions before, so I won’t get into the details here. However, this graphic demonstrates that being specific about customer emotions is essential. Thinking about customer emotions as “positive” or “negative” isn’t enough.

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The 3 Trends Customer Experience Professionals Can’t Afford to Ignore

Beyond Philosophy

Let’s explore each of these trends and how they affect your approach to Customer Experience Design and Improvement: Recognizing that customers decide emotionally and justify rationally: For years, I have been preaching that emotions influence the outcome of a Customer Experience by more than 50%.

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How to Create Unbreakable Brand Loyalty through Emotional Connection

Beyond Philosophy

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. The bottom line is this.

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Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

Another area where ROI is apparent is in the costs you save by providing an improved Customer Experience. <!–more?. Segment your customers into personas. People are driven to act by different things, which vary based on life stage, demographic, and personal attributes. –more?.

Marketing 210
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Stay Ahead of Your Competition with New Advances in CX Marketing

Beyond Philosophy

Another area where ROI is apparent is in the costs you save by providing an improved Customer Experience. <!–more?. Segment your customers into personas. People are driven to act by different things, which vary based on life stage, demographic, and personal attributes. –more?.

Marketing 199