Remove Customer emotions Remove Groups Remove Metrics
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How to Measure Customer Emotions

Beyond Philosophy

We asked thousands of people millions of questions to determine 20 emotions created what we call a Hierarchy of Emotional Value: Beyond Philosophy’s Hierarchy of Emotional Value. As you can see, some of the emotions drive a short-term spend while others drive a long term spend. My Metric for Success?

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When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

performance metrics flatline and, for all intents and purposes, have little or no granular actionability. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. This was essential to building bonded and positive customer behavior.

B2C 257
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How to Measure Customer Emotions

Beyond Philosophy

We asked thousands of people millions of questions to determine 20 emotions created what we call a Hierarchy of Emotional Value: Beyond Philosophy’s Hierarchy of Emotional Value. As you can see, some of the emotions drive a short-term spend while others drive a long term spend. My Metric for Success?

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

Whilst the above example is impressive and coming from HBR, this next example is bound to attract senior leadership’s attention as it links stock prices to customer satisfaction. According to their 2014 US Insurance Shopping study, 28% of the Customers who switched auto insurance providers did so because of “poor experience.”.

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Are You Ignoring a Key Part of Your Digital Experience?

Beyond Philosophy

Less than one percent of data held by organizations relates to the way a customer feels. Our research shows that there are clusters of emotions that directly impact a company’s Net Promoter Score and other value metrics. At the low end is the destroying cluster—negative emotions like frustration, anger and feeling neglected.

Airlines 345
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How Can Sentiment Analysis Be Used to Improve Customer Experience?

Interaction Metrics

If you want to improve customer experience, you need more than just emotional data. You need to know what customers are actually saying so you can identify key themes, uncover root causes, and take meaningful action. That’s where Interaction Metrics steps in.

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What Customer-Centric Companies Must Do To Become Customer-Obsessed

Beyond Philosophy

Customer behavior is recognized as essential to enterprise success, and optimal relationships are sought. Performance measurement is focused, and shared, on what most monetizes customer behavior (loyalty, emotion, and communication metrics such as brand bonding and advocacy, replacing satisfaction and recommendation).