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Why Most Customer Experience Programs Fail

Beyond Philosophy

The symptom is a poor experience; the cause is their lack of Customer centricity. Organizations create CX teams, undertake new Customer research, do journey mapping, but fall short of dealing with the cause of the problem: How Customer-centric your organization is. Here is the issue.

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Critical Steps To Ensure Your Program Is Not Seen as Something Soft and Fluffy

Beyond Philosophy

Journey mapping can be a tricky thing for organizations. Organizations often think that doing a journey map of their experience will be the answer to life, the universe, and everything. . If we think about why we do journey mapping, one of the big reasons is to alleviate blind spots within the team.

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Why You Love Super Bowl Ads But Hate Shopping!

Beyond Philosophy

Customers are not rational at all! After helping hundreds of clients assess their customer experience through tools such as customer mirrors and behavioral journey mapping , I know that emotions drive over half of a customer’s experience. None of us are, not even business executives.

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Why the Customer Experience Doesn’t Create Loyalty

Beyond Philosophy

And because most of what Customers are going to keep are the Peak and the End of the Experience, it’s a good idea to rehearse it at the end. This rehearsal should be designed into your Customer experience. We use our Behavioral Journey Mapping tool to find this moment. CustomersEmotions Are Predictable.

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Changing Customer Behavior with a Little Nudge

Beyond Philosophy

When we undertake designing a Customer Experience we look at these types of ‘nudges’ through the subconscious and psychological experience. We use a tool called Behavioral Journey Mapping. Have you ever nudged your customers ? 3 Common Ways Customers Make Decisions. Can You Nudge People to Pay? Did it work?

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Drive Real #CX Change with Journey Maps

CX Journey

Are journey maps a waste of time, or can you really use them to drive CX change? Done right, you can drive real CX change with your journey maps! Done right, you can drive real CX change with your journey maps! As you can see, we covered a lot of territory.

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The One Customer Experience Dial That Matters Most

Beyond Philosophy

Evolved organizations set the dial on purpose , ( https://beyondphilosophy.com/is-your-customer-experience-accidental/ ) constantly adjusting it to achieve the highest positive customer emotions that are practical to deliver (consistently). It can be very confusing and overwhelming.