Remove Customer emotions Remove Metrics Remove Surveys
article thumbnail

When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

performance metrics flatline and, for all intents and purposes, have little or no granular actionability. Two years ago, they adopted, system-wide, one of the popular single number performance metrics. Web-based survey invitations were sent to the company’s current customers. Close to 1,000 survey responses were received.

B2C 257
article thumbnail

Do You Use the Right Measures for Your CX?

Beyond Philosophy

The Types of Data for Your Metrics. Peppers says there are two different types of data that feed your metrics: Voice of Customer (VOC) Data: Peppers calls these metrics interactive data, meaning your customer interacts with you through a poll. Observational data is useful to your Customer Experience Metrics.

Metrics 312
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

3 Key Customer Success Metrics to Go After in 2022

Quiq

The beginning of the year is a great time to start tracking your customer success metrics. Measuring how happy your customers are with your service and how likely they are to return is a great predictor of overall business success. Use success metrics to: Gauge the success of new initiatives. Predict customer loyalty.

Metrics 52
article thumbnail

Why traditional VoC metrics don’t deliver the insight you need to succeed

Eptica

Date: Wednesday, July 25, 2018 Author: Taoufik Massoussi - Product Manager & Head of AI Why traditional VoC metrics don’t deliver the insight you need to succeed. However, often these only provide topline data, such as Net Promoter Score or CSAT metrics. Published on: July 25, 2018.

Metrics 50
article thumbnail

Are You Ignoring a Key Part of Your Digital Experience?

Beyond Philosophy

Less than one percent of data held by organizations relates to the way a customer feels. Our research shows that there are clusters of emotions that directly impact a company’s Net Promoter Score and other value metrics. At the low end is the destroying cluster—negative emotions like frustration, anger and feeling neglected.

Airlines 345
article thumbnail

How to Measure Customer Satisfaction

ProProfs Blog

Generally speaking, customer satisfaction represents the way your customers feel about your brand. . Accordingly, customer satisfaction metrics are important business assets that show how happy your customers are with the products or services that you provide. . Key Benefits of Measuring Customer Satisfaction.

Surveys 145
article thumbnail

A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Customer Engagement Customer engagement is a term used to refer to customer interactions with a company, product, or service.