Beyond Philosophy

MARCH 7, 2024

In their research, a large construction company we worked with discovered that the construction clients didn’t want a rougher excavator as much as they wanted to know that the company “cared for them as a person.” Knowing that feeling cared about as a person is essential to customers makes it easier to act.

Customer emotions 195

Customer emotions Construction Surveys Finance 195

Beyond Philosophy

FEBRUARY 5, 2015

These might include customer service speed, occasional price promotions, merchandising gimmicks, new product offerings, and the like. In most instances, the customers see no brand ‘personality’ or brand-to-brand differentiation, and their experience of the brand is one-dimensional, easily capable of replacement.

Customer Experience 391

Customer Experience Customer centricity B2C Airlines 391

Beyond Philosophy

OCTOBER 9, 2017

The idea I often share is that customer emotions influence over half of your Customer Experience. However, just knowing customers are emotional doesn’t help your business….unless How your customers feel about your experience is the most significant factor to your Customer Experience success.

Customer emotions 364

Customer emotions Consulting Consulting Customer Experience 364

Beyond Philosophy

DECEMBER 22, 2014

The researchers call this phenomenon magical thinking because our perception is that the object absorbed parts of the celebrity’s personality. Cooties and Ebay. If you would like to follow Beyond Philosophy click here. Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer Experience 403

Customer Experience Customer emotions Employee engagement Customer centricity 403

Beyond Philosophy

JANUARY 28, 2015

Expectations are important to meet (and ideally exceed), particularly when this is the person who decides if whether you stay or go at an organization. I would argue you should never be this person whether it’s your first 90 days or not! Personally, I value people who challenge me in a positive way… this means not just saying “Yes!”

Customer emotions 366

Customer emotions Customer centricity Consulting Consulting 366

Beyond Philosophy

SEPTEMBER 26, 2016

It can also be called a trigger, e.g., the person has just heard troubling news. The routine is the habitual behavior, e.g., the person begins chewing on his or her fingernails and cuticles. Now, you feel the emotional result the habitual behavior produces, e.g. the happy, relaxed feelings chewing on one’s fingernails inspires.

Consulting 419

Consulting Consulting Customer emotions Personalization 419

Beyond Philosophy

OCTOBER 6, 2014

They include the following: What is the definition of the type of Customer Experience you want to deliver? Do you have a person or team of people responsible for managing the Customer Experience for your organization? What emotions does your current experience evoke from your Customers? Why or why not?

Customer Experience 387

Customer Experience Customer centricity Journey mapping Consulting 387

Beyond Philosophy

NOVEMBER 11, 2014

“ Duhigg goes on to say that understanding consumers’ shopping habits and personal habits for marketing is a priority despite the fact that most of us are hardly aware of those patterns ourselves. Charles Duhigg is a staff writer for The Times and author of “ The Power of Habit: Why We Do What We Do in Life and Business. ”

Marketing 418

Marketing Customer emotions Employee engagement Customer centricity 418

Beyond Philosophy

NOVEMBER 18, 2014

Companies that have a Customer-centric culture do not require any one person to own the organization, it is as they say, part and parcel of the experience. Companies that are not there yet often have a Customer Experience executive on staff that coordinates the effort. Follow Colin Shaw on Twitter @ColinShaw_CX.

Customer centricity 322

Customer centricity Customer emotions Customer retention Consulting 322

Beyond Philosophy

MARCH 13, 2021

Once you know what emotion you want customers to feel, you should determine what little things you can do all along the Customer Experience to evoke that specific emotion. We usually do that by reflection on our personal experiences when someone made us feel that way. Design that into your Customer Experience.

Journey mapping 282

Journey mapping Customer emotions Consulting Consulting 282

Beyond Philosophy

JUNE 13, 2024

Figure 1 The 20 Emotions That Drive or Destroy Value I have covered individual emotions before, so I won’t get into the details here. However, this graphic demonstrates that being specific about customer emotions is essential. Thinking about customer emotions as “positive” or “negative” isn’t enough.

Customer Experience 293

Customer Experience Customer emotions Management Accountability 293

Beyond Philosophy

MARCH 4, 2019

Now, machines are developing emotional intelligence as well. The latest developments in this field are changing the way we can measure authentic customer emotions in real time. We discussed how technology and facial recognition are changing how to measure authentic customer emotions in real time on our latest podcast.

Customer emotions 256

Customer emotions Consulting Consulting Technology 256

Beyond Philosophy

OCTOBER 28, 2014

Natural companies, in this case specifically, stand alone in that a person answers your call and works with you until your issue is resolved. I feel that in today’s age of multi-channel options for Customer “calls” it is important to note that call routing and answering applies to all channels, whether there is a call or not.

Customer Experience 300

Customer Experience Customer centricity Scripts Customer emotions 300

Beyond Philosophy

MAY 17, 2017

CX Data platforms are growing in popularity by those that seek to improve their Customer Experiences. These platforms can provide data management intended to optimize the Customer Experience, not only at a general level but also at a personalized level. The personalized experience presented does not provide value.

Consulting 321

Consulting Consulting Customer emotions Surveys 321

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality.

Customer Experience 352

Customer Experience Advertising Customer emotions Consulting 352

Beyond Philosophy

MARCH 5, 2015

Personally I hate it when you hear, “This flight is delayed because the inbound aircraft was late.” Second, they are going to explain better “why” they were late (which was because they are updating their fleet with larger aircraft that take longer to load and unload). I know that! WHY was it late is always my thought….

Airlines 330

Airlines Transportation Customer centricity Employee engagement 330

Beyond Philosophy

JANUARY 23, 2017

It follows on the heels of Disney’s MagicBand and a similar device on Royal Caribbean cruises, but it goes even farther in predicting and responding to customer needs and desires. Each passenger will receive a personalized token that can be worn around your neck, on your wrist or carried in your pocket.

Technology 344

Technology Big data Customer emotions Consulting 344

Beyond Philosophy

DECEMBER 13, 2019

Our research shows that over 50 percent of a Customer Experience is about customer emotions. Furthermore, we know that emotion drives customer behavior. Having awareness of what emotions your experience evokes when and why is critical to your Customer Experience Outcome.

Customer emotions 236

Customer emotions Consulting Consulting Metrics 236

Beyond Philosophy

OCTOBER 15, 2015

State of Multichannel Customer Service Report published by Parature and Microsoft Dynamics CRM, it’s not a moment too soon. It’s the law of Customer Experience Supply and Demand: they demand it so you better supply it! They evoke the wrong Customer emotions during the experience. How are companies blowing it?

Customer Service 379

Customer Service Multichannel Self service CRM 379

Beyond Philosophy

MAY 8, 2019

Everybody wants satisfied customers; everybody wants happy customers. To hear more about What Customer Emotions Drive Value in more detail, listen to the complete podcast here. Hear the rest of the conversation on What Customer Emotions Drive Value on The Intuitive Customer Podcast.

Construction 389

Construction Customer emotions Consulting Consulting 389

Beyond Philosophy

JANUARY 12, 2015

And, to parallel this, academics were actively studying the impact of emotions on various types of perception and decision-making. There has been a great deal of this, on subjects ranging from metaphor elicitation to emotional and personalized weight processing.

Customer Experience 305

Customer Experience Customer emotions Customer centricity Analytics 305

Beyond Philosophy

DECEMBER 23, 2014

I wish it were as simple as just asking your Customers what they want and getting the real answer. It isn’t of course, because sometimes the Customer might not even know. Here’s where it’s important to consider the causes of emotions and the personality types of the Customers you serve.

Customer emotions 246

Customer emotions Customer centricity Customer retention Consulting 246

Beyond Philosophy

JULY 13, 2023

Imagine that the person feeding all the information into the AI is a Flat Earther. It said to me that I would need the following data pools: Customer demographic data Customer purchase history Customer interactions Customer feedback, website app, and usage data. Now let me take a step back.

Customer emotions 359

Customer emotions Education Customer Experience Analytics 359

Beyond Philosophy

FEBRUARY 15, 2024

Listen to the podcast: Bob Black, one of our podcast listeners, loves our ideas about evoking specific customer emotions. In my experience, many organizations fail to evoke a specific customer emotion. Most people agree that customer emotions are essential to an experience. The bottom line is this.

Customer emotions 221

Customer emotions Call Center Customer Experience Customer Support 221

Beyond Philosophy

JULY 13, 2016

On the disruptive nature of improving Customer experience, the airline representative spoke of how the organizational change is “ valuable in its own right and should be considered a benefit of focusing on Customer Experience.”. Q: Is Personalization imperative for Customer Experience. How to Measure Customer Emotions.

Customer Experience 278

Customer Experience Airlines Banking Customer centricity 278

Beyond Philosophy

FEBRUARY 3, 2015

As Aagaard points out, which gym a person joins is often driven by where the gym is. When you frame the CTA in terms that let the Customer know what he or she is getting by pressing it, it is far more helpful at getting them to make a decision to move forward in the process. . < So, the company added the words “Find your gym.”

Consulting 304

Consulting Consulting Customer emotions Morale 304

Beyond Philosophy

APRIL 19, 2019

Facial expression analysis determines the emotions felt based on how the face it has captured looks. As you can see, the data potential for authentic customer emotion capture is enormous with this technology. However, like everything else, we have an emotional reaction to this technology.

Customer emotions 285

Customer emotions Consulting Consulting Technology 285

Beyond Philosophy

JULY 6, 2016

Not only is the East about to encounter the benefits that Customer Experience provides, but they are also eager to learn more. The concept of making a stronger bond based on personalization and positive emotional outcomes that result from a customer-centered experience is one they already accept. Billions of them.

Customer centricity 283

Customer centricity Consulting Consulting Customer emotions 283

Beyond Philosophy

JANUARY 26, 2015

It is the responsibility of an organization to put the Customer at the center of everything they do, and to design a deliberate experience showing this. Anything else gets my personal VETO. The post You Can’t Legislate Customer Centricity appeared first on Beyond Philosophy.

Customer centricity 257

Customer centricity Government Customer emotions Consulting 257

Beyond Philosophy

FEBRUARY 1, 2016

But when the text was personalized by addressing the applicant by name and having a person sign the text, the response rate increased. The texts with the best response rate – 27 percent – included both personalization and reciprocity: “Mathew, you’ve been booked for an interview. Have you ever nudged your customers ?

Journey mapping 280

Journey mapping Consulting Consulting Customer emotions 280

Beyond Philosophy

OCTOBER 29, 2020

I started to talk about how people within his organization needed to understand customer emotions and focus on customer-centricity. It should come as no surprise that when it was time to go live, their sector wasn’t ready because that senior person convinced everybody that it wouldn’t work.

Airlines 417

Airlines Customer centricity Call Center Quality management 417

ShepHyken

MAY 18, 2021

Top Takeaways: In customer service and sales, we build authentic relationships and help our customers to make the right decisions using their logic and emotions. The most fundamental part of emotional intelligence is understanding what goes on inside our minds. Sympathy is not empathy.

Customer emotions 264

Customer emotions Customer Service Sales Personalization 264

Beyond Philosophy

APRIL 18, 2017

In every other category, from breakfast cereals to personal care items to laptops, at least two thirds of people shopped around. Understand what the customer is experiencing as he or she first begins interacting with your brand, whether that’s on a website, through social media, or in person. Appeal to your customers’ emotions.

Sales 310

Sales Consulting Consulting Customer emotions 310

ShepHyken

DECEMBER 9, 2016

Here’s a closer look at the numbers: 86% of consumers will immediately quit doing business with a company because of a bad customer experience. 73% of dissatisfied customers cite incompetent, rude, and “rushed” service as the #1 reason for leaving a brand. Customer Experience = Customer Emotion.

Customer emotions 310

Customer emotions Marketing Customer Experience Customer Service 310

Beyond Philosophy

JUNE 17, 2019

In some restaurants, the person who brings out the food is not even the same person who took the order! But more likely, the management expects servers to handle as many tables as possible, always look busy, and up-sell customers on drinks and desserts. Why You Must Create and Sustain a Customer-Centric Culture.

Customer centricity 303

Customer centricity Consulting Consulting Scripts 303

Beyond Philosophy

MAY 15, 2021

In this episode, we share the 5 rules for managing your Customer Experience in business-to-business relationships, including: B2B is complicated, so you need to simplify it. Recognize that customer emotions apply. Manage different customers differently. Key Ideas to Improve your Customer Experience.

Customer Experience 259

Customer Experience Management B2B Customer emotions 259

Beyond Philosophy

AUGUST 16, 2024

Cudby describes how these tools allow for more accurate customer communication while freeing up time for personalized interactions where it matters most. Customers must feel seen, heard, and valued to build trust and loyalty. Strategies for optimizing customer experiences using the Blue Ocean concept.

Scripts 195

Scripts Customer emotions Education Personalization 195