Beyond Philosophy

OCTOBER 6, 2014

We work with Customer Experience (CX) professionals around the world and train them on how to go about implementing CX programs. The main reason that an organization fails to improve their CX is because of their lack of Customer Centricity. The symptom is a poor experience; the cause is their lack of Customer centricity.

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Customer Experience Customer centricity Journey mapping Consulting 387

Beyond Philosophy

JANUARY 29, 2021

Many organizations want a silver-bullet solution for Customer Experience , one quick thing they can do that will fix everything. However, there isn’t one for Customer Experience. It takes constant attention and small, deliberate changes to improve Customer Experience.

Customer Experience 397

Customer Experience Journey mapping Engineering Feedback 397

Beyond Philosophy

MAY 25, 2023

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. The customer pays and leaves.

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Journey mapping Consulting Consulting Personalization 195

ShepHyken

OCTOBER 6, 2022

In over 13 years of practice working with many organizations on their customer experience (CX) programs and having seen the type of research and measurements they do, I’ve only come across a handful of organizations that can prove to you how much value customer emotions bring to the company. The problem I see is this.

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Journey mapping Customer emotions Customer effort B2C 193

ShepHyken

MAY 14, 2021

This week we feature an article by Ashwini Dave, a digital marketing expert at Acquire , a conversational customer experience software platform. She shares five rules that businesses should follow to create a great customer experience. Drive customers towards self-help. Focus on customer journey maps.

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Journey mapping Customer Experience Self service Personalization 250

Beyond Philosophy

OCTOBER 11, 2019

I complain a lot about companies that get Customer Experience wrong. Today, I am going to take another angle and explore how one company has taken on the Customer Experience journey and gets it right. RICOH Canada has done some incredible work in improving Customer Experience.

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Customer Experience Employee engagement Journey mapping Customer centricity 316

Beyond Philosophy

DECEMBER 11, 2020

When I was in corporate life, my boss asked me to improve the Customer Experience and do it for the least cost. what is a Customer Experience?” The 5 Rules for Measuring and Managing Customer Emotions. Measure the specific emotions across the customer journey. Why do we do customer journey maps?

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Customer emotions Journey mapping Management Customer advocacy 435

Nextiva

NOVEMBER 17, 2021

The post How to Use a Customer Journey Map to Keep More Customers [+ Real Examples] first appeared on Nextiva Blog. Or, new visitors spend hours on your pricing page only to leave without buying. Every team — from support to sales […].

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Journey mapping Sales Customer Experience 136

ShepHyken

SEPTEMBER 26, 2016

Contact Center Satisfaction Negatively Impacting the Customer Experience by Andrew Berger. Telecompetitor) Contact center satisfaction has worsened over the last two years despite investments in new customer engagement channels, according to new market research released by BoldChat. Take Starbucks as an example.

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Journey mapping Customer Service Contact Center Airlines 309

ShepHyken

JANUARY 20, 2021

So, here’s the question to consider: What small change will enhance the experience for the customer, even if it is just by 1%? My friend and client, Jason Bradshaw of Volkswagen in Australia, was tasked with improving the customer experience for the VW dealerships. Within two years he had made big strides.

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Customer Service Journey mapping Customer Experience 414

ShepHyken

NOVEMBER 9, 2020

Each week I read a number of customer service and customer experience articles from various resources. The experience equation: Happy employees and customers accelerate growth by Vala Afshar. My Comment: Vala Afshar has seen this weekly roundup of the best customer service and CX articles a number of times.

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Beyond Philosophy

DECEMBER 10, 2015

When it’s time to choose, the remembering self tells you a story about your last experience with a product or service to help you decide what to do. Kahneman shares an example in his talk about a man who told Kahneman he listened to a recording of a symphony that had a terrible screeching sound near the end.

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Customer Experience Journey mapping Consulting Consulting 274

ShepHyken

JULY 1, 2019

Each week I read a number of customer service and customer experience articles from various resources. Is Customer Service The Same As Customer Experience? My Comment: What’s the difference between customer service and customer experience? Here are my top five picks from last week.

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Journey mapping Customer Service B2C Big data 317

ShepHyken

MAY 27, 2019

Each week I read a number of customer service and customer experience articles from various resources. Amazon Bringing One-Day Shipping To Prime Shows The Real Battle For Customers by Daniel Newman. My Comment: Privacy and identity issues are at the top of our customers’ minds with whom they do business.

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Journey mapping Customer Service Employee engagement Morale 283

Beyond Philosophy

OCTOBER 5, 2017

The emotional side of the Customer Experience (CX) is often ignored, which is a big mistake in today’s competitive business environment. When you cultivate customers’ positive emotions, it improves your CX outcomes and serves as an enormous competitive differentiator. Customers have emotions and your experience produces them.

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Journey mapping Banking Customer emotions Customer centricity 357

ChurnZero

JANUARY 9, 2025

As a proud sponsor of Zero IN 2024 , Growth Molecules embraced the opportunity to showcase our customer success training and advisory services in a packed workshop. here is a guide for three areas to focus on as your go-to-market teams map the customer experience and hold each other accountable for its successful execution.

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Journey mapping Marketing Upselling Education 52

Beyond Philosophy

FEBRUARY 15, 2016

Appealing to the innate need to avoid pain has enormous implications for the remainder of your Customer Experience as well. Your customers want no pain in their experience with your product or service. When you design your Customer experience, you need it to appeal to these instinctual avoidances of pain.

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Journey mapping Consulting Consulting Advertising 281

Quiq

SEPTEMBER 30, 2022

Now, the customer journey is much more complex, and customer mapping needs to be an even bigger part of your marketing and sales processes. Before we dive into how to use your customer journey map, let’s take a step back and learn what it is and how to build your own. What is a customer journey map?

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Journey mapping Sales Scripts Chatbots 82

ShepHyken

AUGUST 31, 2023

Without sufficient or up-to-date customer journey mapping, it’s difficult to pinpoint the origination of these weaknesses. This means that pain points can go unresolved, losing you valuable customers. Improving your customer journey doesn’t just eliminate the inefficiencies that cause dissatisfaction and churn.

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Journey mapping Upselling CRM Feedback 343

Steve DiGioia

SEPTEMBER 16, 2016

Today’s guest post is by Ben Motteram , the Principal at CXpert, a customer experience consulting company. Ben has over 20 years’ experience in customer service, and is a recognized CX thought leader. Using a process like customer journey mapping, companies can clearly show how every role impacts the end customer.

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Real estate Customer Experience Journey mapping Employee engagement 257

360Connext

JANUARY 5, 2022

Your company has surpassed its annual goals for customer retention, referrals, and satisfaction. C-level leadership is thrilled, and the customer experience program you helped develop was instrumental to this success. You started by defining what customer experience success meant to your organization. . Measurable.

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Journey mapping Customer Experience Education Feedback 188

Beyond Philosophy

MARCH 26, 2021

Customer emotions are essential in Customer Experience. Being deliberate about which emotions your experience evokes is critical, too. Today, we will take a deeper dive into making your customers feel “Cared for” with the 5 Rules for Making Customers Feeling Cared For and Valued.

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Journey mapping B2B Customer emotions Personalization 300

Beyond Philosophy

OCTOBER 1, 2020

For example, have you ever bought a variety of snack packs of chips only to realize that everyone wants the same kind? After customers find themselves in a situation where they have too many options, customers are surprised that it’s challenging for them. However, it does not show you customer behavior.

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Journey mapping Consulting Consulting Customer Experience 447

Nicereply

MAY 18, 2022

Customer journey map & customer behavior can often differ from what you expect, leaving businesses perplexed about why they do certain things, like abandoning their carts. That sudden disengagement leaves store owners disillusioned and desperate to improve their existing customer experience.

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Journey mapping Analytics Feedback Surveys 104

Nicereply

JANUARY 21, 2020

Rather than treating your customer journey map like a static resource or a museum piece, treat it as an active, living example of what your team is doing. It feels like, in the past year, customer journey mapping has become the hottest thing since sliced bread. Customers are ever-changing.

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Journey mapping Metrics Engineering Customer effort 110

Babelforce

SEPTEMBER 8, 2021

Customer journey mapping is one of those phrases that everyone has heard. Even if you’re not involved in creating journey maps, you probably know the team within your business that is. Likewise, you probably have some notion of what a customer journey map is. What is a Customer Journey map?

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Journey mapping Upselling Customer effort Personalization 98

NobelBiz

OCTOBER 24, 2023

Both the customer experience map and the journey map are essential tools for businesses aiming to understand and improve the interactions their customers have with their brand. While they often are used interchangeably, these maps serve distinct purposes, have unique elements, and offer varying insights.

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Journey mapping Customer Experience Interactive Voice Response Contact Center 104

Beyond Philosophy

APRIL 17, 2015

Employee Experience and Customer Experience are linked. The Voice of the Customer (VOC) refers to the feedback you get regarding a Customer’s expectations and their experience with your organization. Engagement at an employee level is critical to creating a good Customer Experience.

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Journey mapping Employee engagement Customer Experience Surveys 372

Callminer

APRIL 20, 2018

Customer experience (CX) is evolving. As a CX leader, you also need to know which technologies will help you achieve your core objectives in managing the customer experience. As a CX leader, you also need to know which technologies will help you achieve your core objectives in managing the customer experience.

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Best practices Contact Center Customer Experience Interactive Voice Response 186

Beyond Philosophy

JANUARY 29, 2022

Anna wants to operationalize journey mapping to make their Customer Experience more customer centric. In this episode, we discuss Anna’s business pickle and how she can leverage what she learns in journey mapping to improve her organization’s customer strategy. But it isn’t.

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Journey mapping Customer centricity Consulting Consulting 243

Beyond Philosophy

APRIL 23, 2020

So, in the Cornell University example, the students who “own” a mug feel that giving it up is painful. The Endowment Effect happens in many experiences. For example, free trials contribute to the Endowment Effect. An excellent example of this in action is the Sirius Satellite radio free trials in a new car.

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Journey mapping Consulting Consulting Marketing 449

Real Blue Sky

MAY 31, 2023

The Key to Unveiling Hidden Opportunities and Improving the Customer Experience Have you ever wondered what it’s like for a customer to do business with your brand? Quite simply, customer journey mapping is the journey our customers take when trying to do business with us.

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Journey mapping Airlines Customer Experience Customer centricity 96

ShepHyken

AUGUST 23, 2022

The Value of Emotional Attachment in the Customer Experience. He shares how emotions and customer relationships affect buying decisions. Top Takeaways: Customer loyalty is based on the customer’s emotional connection with the company. For example, “Joy” is the core of the BMW branding. Shared values.

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Journey mapping Advertising Consulting Consulting 323

ShepHyken

JANUARY 18, 2021

Each week I read a number of customer service and customer experience articles from various resources. 21 Tips for 2021 Customer Experience Excellence by Lynn Hunsaker. ClearAction) Here are 21 tips for achieving 2021 customer experience excellence in these areas and beyond.

Customer Service 344

Customer Service B2B Journey mapping Chatbots 344

Peter Lavers

MARCH 17, 2015

acquisition) rather than about serving existing customers better (i.e. Improving the customer experience is also high priority, but often there’s a big disconnect between where innovation and customer experience sit in the organisation. An example of such a framework is illustrated. CUSTOMER EFFORT.

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Customer Experience Journey mapping Airlines Customer effort 222

delighted

JANUARY 7, 2021

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. Where do I start with my customer journey map?

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Journey mapping Surveys Advertising Feedback 98

Beyond Philosophy

FEBRUARY 20, 2017

And unless you recognize its power, you may make critical mistakes with your customer experience. To illustrate this, Kahneman gives us the example of betting on a coin toss. Here’s another example. How This Relates to Your Customer Experience. But customers are not rational.

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