Totango

APRIL 2, 2019

It’s a journey that promises recurring value, and it’s your job to make sure that every step of the way leaves a positive impression on the customer. So, how can you understand the customer experience and know when to offer extra support to grow your relationship? Through customer journey mapping.

Journey mapping 110

Journey mapping Upselling Accountability Feedback 110

GetFeedback

MAY 9, 2019

Two customers can view the same experience in completely different ways due to many factors that influence their interpretation of events — their upbringing, cultural background, motivations, and much more. That’s why most companies struggle to meet the expectations of their customers.

Customer Experience 134

Customer Experience Journey mapping Metrics Customer centricity 134

Totango

AUGUST 23, 2022

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

B2B 122

B2B Journey mapping SaaS Upselling 122

Education Services Group

MAY 12, 2021

Madeline Evans, Digital Customer Success Manager. I must say, TSIA Interact Spring 2021 event was quite possibly one of the most engaging and insightful virtual events I’ve attended in the CS industry in my career thus far! TSIA’s content and events are always full of powerful perspectives (and the data to back it up!),

Journey mapping 98

Journey mapping Best practices Education B2B 98

REVE Chat Blog

MAY 5, 2020

The customer touchpoints can be defined as the point of interaction with the brand that might change the way customers perceive your products, services, or solutions. Client touch points also known as a point of contact across the customer journey can include digital or CRM touchpoints. Customer touch points examples.

Journey mapping 99

Journey mapping Advertising Chatbots Feedback 99

CSM Magazine

JULY 29, 2015

MaritzCX has announced CXMasters™, an intensive career development event for customer experience (CX) professionals who want to expand and validate their skills, increase customer loyalty, and earn professional recognition. The CXMasters event offers three certification track opportunities or six individual course options.

Journey mapping 45

Journey mapping Best practices Benchmark Surveys 45

delighted

NOVEMBER 30, 2021

To get this information, you’ll need to ask your customers directly through customer feedback surveys. Asking for customer feedback will help you spot any areas of friction at specific touchpoints along a customer journey map and allow you to pinpoint where you need to change or improve the customer experience overall.

Journey mapping 87

Journey mapping Advertising Surveys Customer effort 87

CSM Practice

AUGUST 7, 2020

CSM Practice conducts Customer Success Executives Roundtable every third Tuesday of the month where you can connect and exchange strategies and tactical advice with your peers. Last July 21, 2020, CSM Practice had an awesome 8th session of the CS Executives Roundtable with the topic about Customer Lifecycle Journey.

Journey mapping 52

Journey mapping Morale SaaS Education 52

Totango

MAY 11, 2021

Stakeholder engagement and management is critical for customer retention. You can plan this in the context of a customer journey map , which lays out the steps in your customer’s lifecycle as they progress from acquisition and onboarding through adoption and renewal.

Management 91

Management Journey mapping Best practices Metrics 91

CustomerSuccessBox

JULY 9, 2021

The custome r journey is the process by which a customer interacts with a company in order to achieve a goal. Customer journey maps are a tool to understand how people and companies buy your software. A customer journey is very specific to the physical experiences your customers have.

SaaS 59

SaaS Journey mapping B2C B2B 59

Totango

DECEMBER 16, 2020

Automate Customer Success with Out-of-the-box Templates. One of the most exciting new trends in customer success is the emergence of out-of-the-box solutions that allow you to automate the implementation of optimized customer journey maps. Reduce Customer Churn by Detecting Risk.

Journey mapping 72

Journey mapping Best practices Accountability Big data 72

CustomerSuccessBox

DECEMBER 24, 2021

This way each touchpoint with your customer-whether it’s through marketing, or sales, or product team- is an opportunity to make that impression. Consider surveying your customers at significant points in your interaction with them. Additional Read- Customer Retention Guide. Low NPS Customer Webinars Conferences.

Journey mapping 52

Journey mapping Chief Customer Officer Upselling Customer retention 52

Totango

NOVEMBER 3, 2021

Thus, NPS data provides valuable business insight into both customer brand advocacy and customer loyalty. This dual insight helps make NPS one of the most popular customer satisfaction metrics, predicting customer retention as well as referrals. Surveying your customers after a set interval of time has expired.

Best practices 103

Best practices Surveys Upselling Journey mapping 103

Totango

NOVEMBER 3, 2021

Thus, NPS data provides valuable business insight into both customer brand advocacy and customer loyalty. This dual insight helps make NPS one of the most popular customer satisfaction metrics, predicting customer retention as well as referrals. Surveying your customers after a set interval of time has expired.

Best practices 102

Best practices Surveys Upselling Journey mapping 102

Totango

AUGUST 11, 2022

Client receptivity : Customer receptiveness to ideas and initiatives proposed by success managers will be influenced by their perception of digital interactions with your product and the value they derive from these interactions. These surveys can be triggered following specific events, such as purchases or support requests.

SaaS 113

SaaS Journey mapping B2B Upselling 113

Totango

NOVEMBER 3, 2021

Thus, NPS data provides valuable business insight into both customer brand advocacy and customer loyalty. This dual insight helps make NPS one of the most popular customer satisfaction metrics, predicting customer retention as well as referrals. Surveying your customers after a set interval of time has expired.

Best practices 100

Best practices Surveys Upselling Journey mapping 100

ClearAction

AUGUST 6, 2019

Companies that are reaping full value are using customer experience insights to align their whole business to customers’ expectations. Thoughtful planning can spell the difference between limited value and transformational value from customer journey mapping. Customer Journey Mapping Best Practices.

Marketing 48

Marketing Journey mapping Customer centricity Best practices 48

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

Customer Care 66

Customer Care CRM Customer Experience Customer advocacy 66

Education Services Group

JULY 20, 2021

ME: Consider developing health scoring based on customer sentiment, engagement, and other key customer events. For example, are these customers opening or clicking on emails you’re sending? Are they visiting your knowledge base or customer community, or submitting support tickets?

Accountability 98

Accountability Chatbots Surveys Journey mapping 98

COPC

JUNE 2, 2016

The Customer Experience: Where Brand Promise and Operations Intersect. Recently I had the privilege of leading a discussion with executives from leading brands at the recent Customer Experience Exchange Retail event in Miami, FL. When that happens, your customers will take notice and their trust in your brand will grow.

Journey mapping 40

Journey mapping Customer retention Customer Care Customer Experience 40

ClearAction

DECEMBER 14, 2017

Customer relationship management (CRM) — use of a database of customer transactions and facts that enable customized communications (1-to-1 marketing), upselling, cross-selling, and data-mining. Experiential marketing — events and campaigns that build customer advocacy.

Customer Care 59

Customer Care CRM Customer Experience Customer advocacy 59

Method:CRM

SEPTEMBER 1, 2022

On the other hand, knowing how to enhance customer experience takes a proactive process. Your team needs to listen to feedback and research to understand what the customers want. Customer service consists of isolated, distinct events. Incentivize customer loyalty. Make use of customer journey mapping.

Customer Experience 52

Customer Experience Journey mapping CRM Feedback 52

CustomerSuccessBox

DECEMBER 13, 2021

It correlates all of these, i.e. hundreds of data points and millions of tracked feature events with renewal history, to learn what really drives renewals and upsells. Upcoming Customer Success trends in 2022 state that automation will not stay limited to simple tasks. Customer Journey Mapping.

Journey mapping 52

Journey mapping Customer advocacy Upselling Big data 52

Totango

JUNE 4, 2021

By tying your cross-sell and upsell offers into your customers’ actual use of your product, you not only increase engagement, but you increase the attractiveness of your offers, helping boost your revenue. Use your customer journey map to plan events that trigger customized offers.

B2C 63

B2C Upselling Journey mapping B2B 63

Netomi

JANUARY 5, 2022

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98

Totango

DECEMBER 28, 2020

Cisco sees customer experience as a key differentiator for the future of business because of its ability to impact customer retention and growth. If you are a Cisco Gold Partner, we highly recommend watching a replay of the event above. Customer Success is a growth strategy.

Best practices 84

Best practices Upselling Analytics Technology 84

ChurnZero

AUGUST 28, 2020

SaaS onboarding makes or breaks your customer retention. Onboarding has a long-lasting impact with deep ties to a customer’s likelihood to churn. Exactly how do you get customers to embrace your product instead of merely moving (erm, politely pushing) them through the motions and hoping for adoption?

SaaS 59

SaaS Journey mapping Metrics Sales 59

delighted

MAY 4, 2021

The goal is to monitor how your customer base feels about your company over time as both your business and the market evolve. Insights gathered are to inform strategies that improve customer loyalty, and subsequently revenue through increased customer retention, reduced churn, and word of mouth.

Metrics 77

Metrics Surveys Feedback Benchmark 77

CSM Magazine

MAY 19, 2023

It focuses on creating a seamless and delightful experience for customers throughout their journey, including pre-sales, actual purchase, and post-sales support. This approach is crucial as it directly impacts customer retention, brand loyalty, and revenue generation.

Engineering 52

Engineering Customer Experience Journey mapping CRM 52

Totango

SEPTEMBER 12, 2019

It’s a good idea to create and send a no-risk renewal path before renewal is due and remind customers again when renewal is coming up. Turning Customer Journey Insights into Action. For example, say you want to increase customer retention. This way, you will know right away if a customer needs attention.

Best practices 70

Best practices Surveys Education Feedback 70

Lumoa

JANUARY 19, 2023

Map Your Current Customer Journey To gain a better understanding of how exactly your customers interact with your business, you will need to map out the current customer journey. Advocacy/Reputation/Brand This determines the customer’s willingness to recommend your products or services.

Customer Experience 88

Customer Experience Metrics Feedback Employee engagement 88

Calabrio

MAY 10, 2019

I’m excited to share that Calabrio is sponsoring the Gartner Customer Experience & Technologies Summit 2019 on 22-23 May in London. Here are my recommendations for must-see sessions: The Basics of Customer Experience.

Technology 40

Technology Customer Experience Journey mapping Best practices 40

JustCall

MARCH 14, 2023

During the interview process, ask questions that assess their customer service skills and ability to handle difficult situations. Provide Ongoing Training Customer service is not a one-time event, it’s an ongoing process. By mapping out the customer journey, businesses can identify pain points and areas for improvement.

Customer Experience 52

Customer Experience Banking Journey mapping Interactive Voice Response 52

Education Services Group

OCTOBER 27, 2020

I found the emphasis on the outside-in approach to be particularly impactful as Phil explained that many companies start with an inside-out approach to Customer Success and are now discovering that they should (or rather, should have ) involve[d] their customers more in the development of their own journeys and desired outcomes.

Education 52

Education Best practices Journey mapping Analytics 52

PeopleMetrics

MARCH 1, 2017

Over the last couple of years, our own Kate Feather has had the privilege of speaking at a number of banking and credit union events centered on customer experience. It comes from our independent research, which found: 78% of banking executives said that their customer experience had improved in the preceding 12 months.

Banking 72

Banking Surveys Feedback Call Center 72

Method:CRM

APRIL 3, 2023

Strengthens connections with customers. What is customer experience? Customer experience often gets mistaken for customer service. But, whereas customer service is a single event in the customer journey, customer experience (CX) refers to your customer’s holistic perception of their experience with your business or brand.

CRM 52

CRM Customer Experience Self service Journey mapping 52

Totango

OCTOBER 22, 2019

Customers spend most of their time in the adoption phase using and enjoying your product. Your goal for adoption is to ensure that customers continue to get the right value from your product and to raise customer retention and satisfaction rates.

Best practices 49

Best practices Customer advocacy Upselling Accountability 49