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Customer retention rates depend on understanding these 3 personas

TechSee

Customer churn is a growing problem across many industries and managing it has become critically important to the maintaining profitability. Research indicates that the cost of acquiring a new customer can be as much as five to seven times higher than keeping an existing one. Dissatisfied customers. Vulnerable customers.

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3 Things Great Companies Do for Customers

Beyond Philosophy

This stat is just one part of their strategy to raise the standard for keeping Customers happy. They also created a survey on their website that allows Customers to submit feedback any time of day—without even the five-minute wait of the Call Center. It isn’t just Chik Fil A that understands this concept.

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How Customer Feedback Should Be Shared

Satrix Solutions

Here’s a question for you: Who in your organization receives the results and feedback from your Voice of the Customer program? Your customer service or customer success team? If your answer isn’t “everyone,” you are shortchanging your Voice of the Customer (VoC) program—and the potential return on investment.

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Proactive Churn Prevention Promotes Customer Retention

Totango

Read on to learn what churn is, how an attrition analysis can help you pinpoint why you’re losing customers, and what steps you can take to prevent customer churn. What Is Churn Rate and How Does It Relate to Customer Retention? Staying alert to negative customer feedback.

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Customer Retention Optimization Strategies to Keep Customers Long-Term

Totango

When you retain a customer, you’ve won a valuable patron who will be far likelier to want future sales or try new products. . So, don’t focus solely on hunting up one-time customers. Apply a few key customer retention optimization strategies to build deep, lasting customer relationships. Be Proactive.

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Guest Post: 5 Ways a Ticketing System Empowers CS Teams to Build a Delightful Experience

ShepHyken

higher customer retention, 1.9x higher customer satisfaction rates” – Forrester. You can also view the ratings customers give to the agents, with the help of reports, which gives clarity over whether customers are satisfied with the responses provided. Experience-led businesses have 1.7x return on spend, and 1.6x

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The Evolving Chief Customer Officer: Identifying Value, Authority, Scope, Responsibilities, and Strategic Direction Within the Enterprise

Beyond Philosophy

Today, businesses are able to measure their activities, impact of customer experiences, and customer relationship with unprecedented precision. As a result, they are able to create enormous streams and bases of data – known, collectively, as “Big Data”.