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In fact, it’s also a solid place to start answering the question of what is customerjourneymapping. If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. The path to developing a customerjourneymap is littered with obstacles.
Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customerjourneymap around key touchpoints and how to use technology to automate an effective touchpoint management strategy.
In the early stages of Customer Success, CSMs have a tendency to fall into supportive, reactive roles as the organization finds its footing. But once you’ve leveled up, it’s critical to ensure your CSMs have a plan of action to follow based on advanced analytical insights, customer segmentation, and customerjourneymaps.
If you’ve been following our whitepapers, you know we believe most companies follow the 80/20 Rule. In short, it’s the idea that most CS teams focus on their biggest customers, typically because of limited resources. The five big ways vCSMs will supplement your CS team: Customerjourneymapping and opportunity discovery.
5 PITFALLS TO AVOID WHEN INTEGRATING EDUCATION SERVICES INTO CUSTOMER SUCCESS STRATEGIES. Skipping the development of a customerjourneymap. Not introducing ES into every stage of the customerjourney. Limiting ongoing conversation or not fully engaging with customers.
She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and whitepapers as well. Sue Nabeth Moore, Customer Success Leader. Annette Franz, CEO, and Founder, CX Journey Inc. Currently, she also serves as an executive member in the CXPA (Customer Experience Professionals Association).
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