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5 Ways to Make Marketing More Strategic

ClearAction

As Marketing departments take a bigger role in customer experience management, a more holistic perspective allows your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Context is the mantra for making something strategic.

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4 Gold CX Metrics for CX Leaders

ClearAction

4 Gold CX Metrics for CX Leaders Lynn Hunsaker Concentrate on just 4 CX metrics and you’ll see greater progress in more than 20 growth metrics. Otherwise, gaps between these will cost you a lot (negative word of mouth (customer effort score, CSAT), churn, costs to serve, internal productivity, etc.).

Metrics 62
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Part 3: The Strategic Role of B2B Customer Support

TeamSupport

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

B2B 89
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5 Ways to Make Marketing More Strategic

ClearAction

As Marketing departments are taking a bigger role in customer experience management, a more holistic perspective will allow your company rise to the top of the field. Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Connect Metrics. Connect Data.

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Predictions for Customer Success in 2019

ChurnZero

These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” More and more, customers are seeking out companies that share their values. Enter your current metrics now to calculate your potential returns.

SaaS 73
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Predictions for Customer Success in 2019

ChurnZero

These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” More and more, customers are seeking out companies that share their values. Enter your current metrics now to calculate your potential returns.

SaaS 49