Remove Customer retention Remove Personalization Remove Study
article thumbnail

Making Personalization the Center of Your Customer Retention Strategy like Spotify

SharpenCX

Long-term customers are more valuable to your company’s growth than you may think. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%. They have growing customer retention despite more competitors on the playing field.

article thumbnail

40 Customer Retention Statistics You Need to Know

GetFeedback

Learn about the top two customer surveys for predicting and increasing customer retention. Anytime a customer cuts ties, you experience the negative impact of customer churn. Here are 40 customer retention statistics that reinforce the growing need for customer experience management.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Top 5 Customer Service & CX Articles for the Week of March 27, 2023

ShepHyken

3 Digital Marketing Strategies That Can Improve Customer Retention by John Hall (Forbes) What happens if you gain 10 new customers but lose 20 from your existing client base? While it may seem like marketing, if done well, content marketing connects with the customer and gets them engaged or emotionally connected.

article thumbnail

5 Top Customer Service Articles of the Week 6-14-2021

ShepHyken

Why Brands Must Embrace Personalization Before It’s Too Late by Katrina Wong. AdAge) Personalization is now table stakes, and according to a new study by Twilio Segment of 3,000 businesses and consumers, 75% of businesses feel the same. My Comment: Personalization continues to be a hot topic. Forget Brand Loyalty.

article thumbnail

Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

One study from Duke University estimated that habits shape 45 percent of the choices we make every day, not conscious decision making as you might have thought. This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers.

Marketing 418
article thumbnail

Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

But what exactly do customers expect from your contact center? And how can you make sure that your customer journey meets or exceeds those expectations? . Customers want to be able to reach a live person when they need assistance. Reduced customer churn . Increased customer satisfaction .

Sales 322
article thumbnail

Guest Blog: The Rise of Chatbots in Customer Experience

ShepHyken

These virtual customer experience tools are transforming the way that companies interact with their customers in the contact center environment. When used correctly, chatbots have the power to enhance marketing, sales, customer retention and more. Personalizing the Customer Experience.

Chatbots 305