ClearAction

FEBRUARY 27, 2016

Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations still grapple with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion. Connect Data.

Marketing 98

Marketing Strategic Value Metrics Enterprise 98

TeamSupport

SEPTEMBER 16, 2020

In Part 1 and Part 2 of this blog series based on the whitepaper co-produced by ServiceXRG and TeamSupport, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes, and about the evolving role of B2B customer support.

B2B 89

B2B Customer Support Strategic Value Customer retention 89

TeamSupport

SEPTEMBER 14, 2020

In Part 1 of this blog series, we introduced the concept of how to position the investment in customer support as a strategic value aligned to current business practices and target outcomes—based on the whitepaper co-produced by ServiceXRG and TeamSupport. This is the first step in customer retention.

B2B 81

B2B Customer Support SaaS Strategic Value 81

Amity

JUNE 11, 2018

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. First, start by examining how sales has prioritized and segmented customers. You might be able align with their strategy.

Customer retention 91

Customer retention Strategic Value SaaS Sales 91

ClearAction

MAY 29, 2016

There’s a big difference between distinct transaction experiences and the cumulative customer life cycle experience. The end-to-end customer experience is affected by the entire value chain across the company. Success is greater with a strategy that engages the entire value chain across the company.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

ClearAction

FEBRUARY 27, 2016

Supporting the entire customer lifecycle, for example, is a goal that most Marketing organizations are still grappling with. Everyone acknowledges that customer retention is more cost-effective than acquisition, yet Marketing tends to put the majority of its resources in awareness-building and sales conversion.

Marketing 59

Marketing Strategic Value Metrics Enterprise 59

Amity

DECEMBER 22, 2014

Experience shows that we often overestimate the time customers can afford to spend on a platform and underestimate the complexity of deployment and operations in the customer’s environment. Initially, startup sales and customer support organizations usually spend a great deal of time to achieve this balance to make a customer happy.

SaaS 64

SaaS Customer retention Strategic Value Sales 64