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In the not-too-distant past, most customersupport was conducted by telephone. Then, over the years, technology changed the way we communicate and companies added more customersupportchannels. As social media and website capabilities evolved, channels were expanded further.
According to Forrester Research , “only 36% of contact centers have implemented multichannel integration to provide consistent experiences; 70% do not train agents to support multiple channels, and 56% do not offer an agent-facing knowledge management solution”. Most consumers expect ready access to support or help.
Watson claims that IBM customer service AI robots answer customer questions with 95% accuracy. Of course, many companies use bots to automate customersupport. . Smart IVR allows you to serve customers directly without going through an agent for support calls. Omnichannel support is provided here. .
Whether through phone, email, chat, or social media, customers demand consistent, high-quality support. This is where omni-channelsupport becomes essential. This means that regardless of how or where a customer engages with a brand, they receive the same level of service and access to information.
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