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From Theory to Practice – Ten Steps for making customer journey mapping happen

Peter Lavers

Understanding and “managing” customers’ cross-channel journeys sits at the heart of Customer Experience theory, and numerous different approaches have been taken to map out the current and desired experience. We have developed an approach to quickly and efficiently make progress in customer journey mapping.

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Top 5 Customer Service & CX Articles for Week of February 17, 2025

ShepHyken

The past definition (which still works today) has focused on how a company interacts with its customers. Some may call it a fancy word of taking a journey map to the next level. The same thing is happening with customer engagement. A new term that Ive been hearing about is worthy of consideration: a customer engagement model.

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Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

There are certain requirements for this analysis and design to be successful, however, and they include the following: Definite ownership by an individual or cross-functional team of the Customer Process. Creation of a detailed Customer Journey Map that includes the emotions of the Customer at each moment.

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There’s No Such Thing as a Perfect Journey Map

Nicereply

Rather than treating your customer journey map like a static resource or a museum piece, treat it as an active, living example of what your team is doing. It feels like, in the past year, customer journey mapping has become the hottest thing since sliced bread. It’s everywhere. Let’s dig deeper into why that is.

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A to Z Guide to Customer Experience Definitions and Terms (Updated)

Lumoa

Our A to Z Guide to Customer Experience Definitions and Terms covers everything you need to know, from clear definitions of key terms to a comprehensive overview of the topic. The journey includes all the touch points and engagements that an individual has with a brand. ” – Lynn Hunsaker for ClearAction.

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5 Top Customer Service Articles for the Week of October 2, 2017

ShepHyken

My basic definition is that every decision and process a company makes and has keeps the customer in mind. I’m surprised how many companies don’t create a detailed journey map to dig deep into each (and every) interaction that customers have with you. The Most Important Rule of Journey Mapping by Annette Franz.

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The Personality Of Customer Experience

CX Accelerator

Consider all the skills required to thrive in the role.data crunching, storytelling, journey mapping, process improvement, change management, strategic thinking, influencing behaviors, project management.the list goes on. When it comes to Customer Experience (CX) work, it takes a very special type of person to be successful.