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SaaS customer onboarding makes or breaks your customer retention. For this reason, unlocking the optimal SaaS customer onboarding experience is invaluable. Read our guide here for the 8 SaaS onboarding best practices to step up your onboarding experience. Work Cross-Functionally During SaaS Customer Onboarding.
Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? Upsells and cross-sells — Do you have upsells to offer your customers? The post Evaluating Who Should Own Saas Renewals appeared first on ClientSuccess.
The essential handbook for building the modern customer success program Are you ready to elevate your SaaS business with a robust customer success program? Dive into “the ultimate guide to customer success in SaaS” and gain the insights and strategies you need to create a high-performing customer success team.
It’s particularly relevant for SaaS companies, and we’ll dive into why SaaS customer segmentation is just so important. For SaaS customer segmentation , a company’s Annual Recurring Revenue (ARR) value can be an important identifier. SaaS companies are well aware that not all their customers are the same.
When most executives think about customer success metrics, they typically refer to the core SaaS financial metrics. If current customers are the lifeblood of a SaaS business, then these metrics are the heartbeat metrics for any SaaS company. Customer Success Financial Metrics. Customer Retention Rate/Customer Churn Rate.
In today’s modern SaaS landscape, customer-focused teams constantly look for new ways to innovate and grow. Of course, big numbers like cost savings are critical, but what about other metrics driving customer satisfaction, renewals, and upsells? eBook: CSM from the Trenches: Implementing Customer Success. Start Here!
But as more and more SaaS organizations realize, the actual value of a new customer isn’t tied to that initial sales number at all but spread out across the customer’s entire lifecycle at an organization. This includes the initial sales value, upsells or expansion deals, ad hoc change orders throughout the partnership, and renewal value.
9 Customer Retention Strategies for SaaS. Higher retention rates can mean higher customer loyalty for your business, something that’s crucial for success, especially for SaaS. Our NPS Cheat Sheet can help you get started with this SaaS retention strategy. New resources, such as ebooks or upcoming trainings and webinars.
As a CSM working in SaaS, you already know customers are worth their weight in gold to your business. The past year has highlighted precisely how critical current customers are to the success of SaaS organizations, thanks in large part to net retention rates. eBook: 3 Steps To Putting Your Customer First This Year.
Customer lifetime value: measuring the total lifetime contract value of a customer, including upsells, renewals, and expansions, is what keeps the value of your business trending upward over time. eBook: ClientSuccess Ultimate Guide to Metrics. Toolkit: Customer Success Metrics Toolkit.
For all of us working in the SaaS space, the constant barrage of new acronyms has become somewhat of a joke over the years. While Account Executives (AEs) have been managing customer accounts for many years now, the rise of the Customer Success Manager in the SaaS space has created some overlap – and confusion – between the two roles.
Patrick Campbell, CEO and Founder of ProfitWell, a SaaS analytics platform , takes this uncertainty a step further. In a recent article , Patrick questions the overall definition of customer success, echoing a common sentiment in the industry: is customer success about combating churn or is it focused on upsells and renewals?
For many customer success teams, however, the rapid growth of the industry (especially in the SaaS world) has left heads spinning. For today’s SaaS customer relationships, it’s not enough just to work directly with the project manager or end users on your customer’s team. eBooks: Ultimate Guide to SaaS Customer Success Metrics.
Current customers are some of the most prominent advocates and marketing opportunities available for SaaS organizations. Building compelling customer case studies and sharing these stories with prospective and current customers can help drive new deals and even introduce upsell conversations. Want to learn more?
For some (but not all) SaaS organizations, CSMs are also responsible for leading and managing upsell conversations with customers. Ask to be introduced to the right people within the customer organization before entering into any budgeting or upsell talks to avoid any run-around. eBook: The Definitive Guide to CSM Comp Plans.
SaaS organizations are focusing more on maintaining and cultivating long-term customer relationships than ever before, and CSMs are at the forefront of these efforts. eBook: 5 Ways To Surprise & Delight Your Customers. Building a personal investment in your product can excite customers. Toolkit: Churn Management Toolkit.
As customer success has grown into a critical corporate function for SaaS organizations, CSMs have turned to data and metrics to make strategic decisions for their customers. What do the contract terms look like regarding opt-out, renewals, and upsells? eBook: How to Become an Elite Customer Success Leader.
Customer-centric service has emerged as one of the leading contributors to account renewals, recurring revenue, and upsells for SaaS-based organizations. . Share new content and resources with your customer contacts, including eBooks, webinars, and product notes, to help boost their product value. Ready to learn more?
Scribd’s platform offers access to the best ebooks, audiobooks, magazine articles, documents, and more for over a million people around the world. Automation and personalization also serve an important role in retention, sales enablement, and upsell opportunities. Premium Service for Premium Customers.
For many SaaS vendor teams, the industry landscape has become so competitive over the last few years (and especially during the past 18 months) that every single customer interaction counts more than ever. Total percentage of contacts engaging with content, either marketing, educational or upsell related. Ready to learn more? .
If you’re a CSM working for a SaaS-based vendor, there are a few stages where a customer would typically go silent. eBook: 5 Ways To Surprise & Delight Your Customers. Then, when you try to reach out and re-engage it can be near impossible to elicit a response from the customer in question. . When do customers ‘go dark’.
Here is a great eBook and guide for building your customer success KPIs. Is it growing customer upsells? eBooks: Ultimate Guide to SaaS Customer Success Metrics. Touch Base with Members of Your Executive Team. Think about what you need to accomplish with your team and your customers. Increasing customer satisfaction?
From initial buying choices to upsells and renewals, knowing what prompts customers to take steps forward with a vendor can help your customer success team structure messaging, discussions, and other critical conversations. For more on similar topics, check out these resources: eBook: 5 Ways to Surprise & Delight Your Customers.
Customer lifetime value : measuring the total lifetime contract value of a customer, including upsells, renewals, and expansions, is what keeps the value of your business trending upward over time. Keeping track of your customer billing delinquency incidents ensures visibility and allows for quick action.
Modern CSMs working in the SaaS industry wear a lot of hats – and we mean a lot. Every day, SaaS organizations make announcements about new product features, issues, alerts, and platform ideas. How can you broach this upsell opportunity, and when? eBook: CSM from the Trenches: Customer Success Best Practices from 20+ Executives.
Cross-sell & Upsell, but first, answer the query. One of the good upselling models could be to offer the try something for free (limited time). Here comes a good upselling option. Depending on your saas pricing model , you could offer the user a temporary up his package like a compensation (for example, for 2 days).
At the most basic level, businesses partner with SaaS vendors to solve a problem. While new features or functionality may require an upsell conversation, CSMs should leave these to account managers. eBook: CSM from the Trenches: Customer Success Best Practices from 20+ Executives. Toolkit: Team Leadership Toolkit.
While many customer success managers (CSMs) are well-versed in the day-to-day activation and implementation conversations with customers, introducing them to additional services, turning them into advocates, and having upsell conversations, their customer marketing strategies and results can often fall short.
In our previous blog post, Part 1 of this 2-part series, we explored some of the most prominent customer success metrics including revenue rate, churn rate, gross revenue retention rate, and net revenue retention rate (which can also be found in our latest ebook). Expansion Growth Rate (Upsell + Cross-sell).
If there is one lesson that SaaS organizations learned during the last year, the importance of a loyal customer base can not be overstated. From planning onboarding and implementation to facilitating new product or feature training to working with sales on renewals and upsells, CSMs often have a ‘catch all’ of responsibilities.
Over the past few decades, customer success has become synonymous with ongoing success for SaaS organizations. Once accounts are handed off to customer success, executives can be pulled in to meet with points of contact, spearhead potential renewal or upsell conversations, and more. eBook: Implementing Customer Success.
Whether your team measures expansion by upsells, renewals, or new users, CSMs are the backbone of driving expansion and retention—true growth. eBooks: Ultimate Guide to SaaS Customer Success Metrics. All it takes to get there are some fundamental conversations, mutual respect, and long-term loyalty on both sides.
In the business of SaaS, churn, retention, and revenue are critical factors in measuring many other key aspects of business such as annual recurring revenue (ARR), monthly recurring revenue (MRR), and even projected growth rate. Definition: Net Revenue Retention considers the offsetting revenue from expansion (upsell and/or cross-sell).
Take a look at the following scenario: Gabriella is having a hard time understanding a particular feature in a SaaS company’s extensive product suite. How she responds to these messages can be referenced across channels for relevant and personalized upsell opportunities. . Customer status. Which customer is contacting you?
And, like most industries, every single SaaS company is different. A SaaS-focused CSM will help a customer get implemented or activated on their new platform or product, train individual departments to ensure long-term success, and then work with them through any immediate issues that arise. Learn more and register here.
It’s particularly relevant for SaaS companies, and we’ll dive into why SaaS customer segmentation is just so important. For SaaS customer segmentation , a company’s Annual Recurring Revenue (ARR) value can be an important identifier. SaaS companies are well aware that not all their customers are the same.
In the SaaS industry, recurring revenue from renewals, expansions, and cross-sells comprise significant portions of an organization’s revenue model, making retention a forefront initiative. Marketing: Marketing influenced renewal or upsell dollars. Here are several examples of what departmental quantitative KPIs might entail: .
An Account Manager (or AM for short) goes after existing customers with the goal of renewing, cross-selling, and upselling the company’s product. Their appearance and recent popularity emerged as the software-as-a-service (SaaS) has shaped a distinct customer lifecycle. eBook: How to Build and Scale a Customer Success Team.
In today’s world of SaaS customer success, most CSMs and/or Account Managers are held to some sort of revenue goal. Whether that revenue comes from an upsell, cross-sell, expansion, or something else, it’s still new revenue attributed to the customer. In most SaaS businesses, the ultimate goal is to increase revenue.
Today’s SaaS organizations commonly utilize a subscription business model, where customers pay a recurring fee to gain access to a certain software or cloud-based platform. A cross-sell differs from an upsell, which often increases incoming revenue or expands on a current product offering. Let’s take a look: Subscription Revenue.
As SaaS businesses gain traction and customers begin to adopt their solution at scale, the next step is to drive customer expansion. Since existing customers are usually more willing to buy, companies typically offer additional solutions and features in the form of upsells and cross-sells. DOWNLOAD the Expansion Selling eBook: [link].
We’ve all been there: A customer relationship is going well and there are no obvious problems or red flags in sight, yet when it comes time for a ‘serious talk,’ such as a renewal conversation or upsell demo, there is suddenly radio silence on the customer’s end. Ultimate Guide to SaaS Customer Success Metrics.
Retaining customers is a bottom-line must for successful companies—especially SaaS companies where a predictable customer base is a must. In addition to the cost of recurring revenue each year, there’s also potential for loss of renewal income or upsell deals which are frequently excluded when calculating churn costs.
“What about early renewals and upsell/cross-sell?”. With answers to questions like these available customer success leaders can strategically lead their team to improving renewals, increasing upsells, and mitigating loss. Ultimate Guide to SaaS Customer Success Metrics. What are we forecasting for our ultimate result?”.
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