Human-Centered Design Is the Heart of Intelligent Virtual Agents
SmartAction
NOVEMBER 8, 2023
Virtual voice agents can be a blessing or a curse for your customers. Done right, they provide a rich, natural, personalized experience that soothes frazzled nerves and either swiftly provides a relevant automated answer or directs them to a live agent who can help. When it’s done wrong, callers are forced to endure labyrinthian menu options that provide no answers, just more questions.
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