Fri.Jan 03, 2025

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Measuring the Impact of Empathy in Customer Support

CSM Magazine

Empathy is essential in customer support, but how do you know if its actually making a difference? Measuring empathy might sound trickyafter all, how do you quantify something so emotional? But there are effective ways to assess its impact. By using customer feedback and tracking specific metrics, you can see just how empathy shapes the customer experience and drives your teams success.

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From Data to Action: Building Better Customer Experiences with Data-Driven CX

WiserOwl Blog

Discover how data-driven CX bridges the gap between data and action, aligning customer experience with financial performance.

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10 Essential AI Tools for Multilingual Customer Support in 2025

CSM Magazine

Businesses are no longer confined to local or regional markets. Instead, they operate on a global scale, interacting with customers from diverse linguistic and cultural backgrounds. This expansion necessitates robust multilingual customer support to cater to a varied clientele effectively. Multilingual customer support not only bridges language gaps but also enhances customer satisfaction, fosters loyalty, and drives business growth.

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What Is Outbound Calling?

OctopusTech

When it comes to marketing and sales, outbound calling is one of the most effective strategies. Done right, it can help increase brand awareness, conversion rates, sales, and general revenue. While most businesses rely on outbound calling to reach wider markets, others miss out on this unique opportunity. What is an Outbound Call? An outbound call is a call initiated by a company to customers for specific purposes, usually to generate their interest in your companys products or services.

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Enterprise ABM Marketing Tools: A Marketer's Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.