How Twitch used agentic workflow with RAG on Amazon Bedrock to supercharge ad sales
AWS Machine Learning
DECEMBER 13, 2024
Twitch , the worlds leading live-streaming platform, has over 105 million average monthly visitors. As part of Amazon, Twitch advertising is handled by the ad sales organization at Amazon. New ad products across diverse markets involve a complex web of announcements, training, and documentation, making it difficult for sales teams to find precise information quickly.
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