Branding and CX: The Surprising Way They Work Together to Form Customer Loyalty
Beyond Philosophy
APRIL 4, 2019
Brands are everywhere. Everybody feels like they understand what brands are. However, when we ask the fundamental questions of “What is a brand?” and “What does that mean?”, there’s a surprising amount of variation in opinion. Branding is a critical topic in Customer Experience. We discussed where branding and Customer Experience interact and prioritize in a recent podcast.
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