The New World of Customer Service
Aspect
MAY 3, 2018
Earlier this week, Digiday published an article about Overstock’s customer service, specifically that Overstock’s customer service texts have a 98% open rate. When I first saw the headline, my initial thought was “Wow, that’s impressive.” A near 100% open rate seemed so extreme, especially when you consider that an open rate for email typically hovers around the 20-25% range.
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