Why Channel Switching Is a Good Thing
Toister Performance Solutions
MAY 10, 2018
Channel switching gets a bad rap in customer service. If you are not familiar with the term, it refers to situations where a customer starts an interaction with a company in one channel and the interaction moves to another channel. The customer sometimes initiates this. For instance, a customer might email a company with a question and then call a day later when she does not get a response.
Let's personalize your content