article thumbnail

Customer Education in SaaS: Growing User Competence, Confidence, and Capacity for Change

ChurnZero

Customer education is why I live in a jungle. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education, and most positive actions: a desire for change. The same principle applies to customer education.

article thumbnail

How to set up a customer education program from scratch 

ChurnZero

Customer education is essential for the success of your product. However, not all companies have roles dedicated to customer education, and when customer education does become a priority, it can feel overwhelming to build a customer education program from scratch. It doesn’t have to be. It doesn’t have to be.

Education 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Seven customer community building tips for SaaS CSMs

ChurnZero

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success.

SaaS 98
article thumbnail

Customer education in SaaS: how to grow user competence, confidence, and capacity for change

ChurnZero

Customer education is why I live in a jungle. So, how does this relate to customer education? What inspired me to improve my gardening skills is the same catalyst that inspires customer education and most positive action: a desire for change. The same principle applies to customer education.

article thumbnail

What is Customer Enablement? A Quick Guide for B2B & SaaS

Totango

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. These methods may be used in both B2B and SaaS contexts. First, we’ll define what customer enablement is.

B2B 85
article thumbnail

Why Customer Success and customer education are your BFFs in uncertain times

ChurnZero

You can do that with an investment in Customer Success and customer education. . Where Customer Success and customer education fits in the equation . Ok, great, but where do Customer Success and customer education come into play? . Customer education aids in this twofold. From “grow at all costs” to “grow sustainably”.

article thumbnail

How to make customer education your secret sauce for customer-led growth

ChurnZero

As SaaS products become more powerful and sophisticated, customer education grows ever more essential to your company’s success. If you’re not already providing a customer education program, this is the time to start, says Darren O’Connor , director of client advocacy at Absorb Software. Begin with the end in mind.