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Make Your Customer Smarter: Create an Educational Experience

ShepHyken

The other will share the same information, but at the same time will educate you why one is better – or not – than another. It’s because they educated you and made you smart! . Don’t think this is a sales technique. Creating an educational experience is a powerful customer experience strategy.

Education 349
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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
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Unlocking Success: 8 Powerful Strategies to Drive Sales Through Others

Beyond Philosophy

Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. Maybe it’s awareness or education. But that logo neither persuades nor educates them about you. However, there are other types, too.

Sales 195
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Five Ways to Make Customers Feel Special

ShepHyken

Building a relationship that fosters confidence, trust and connection is a less obvious sales technique. The customer experience shouldn’t just be a non-stop sales pitch. . Provide education. Provide education that’s tied to what you’re known for. And don’t do it with a sales pitch. Selling is obvious.

Education 340
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. Database benchmarks for education and resource prioritization. 47% of marketers said they have a database management strategy in place, but there is room for significant improvement.

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Guest Post: A Guide to Training Employees to Deliver Outstanding eCommerce Customer Service

ShepHyken

By coaching to handle every situation amazingly well, you can improve reputation and get more sales/. Remember that employee education should be an ongoing process to keep service quality high and hit sales goals. Consider having an educational budget to address training needs. Only by delivering amazing customer service.

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Customer Experience Sells with Arun Shastri

ShepHyken

This episode of Amazing Business Radio with Shep Hyken answers the following questions and more: Why is including sales important in the overall plan for customer experience? How can sales and customer service teams work together to make customers happier? Why is digital technology key for a smooth customer experience?