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Lesson #24 Revisited: Shorter surveys are usually better—but if it’s too short, it could come back to bite you

PeopleMetrics

The shorter your survey, the better your response rates will typically be. For that reason, super-short surveys are increasingly popular, often consisting of just one or two questions: the likelihood that the customer will recommend your company (NPS) and an open-ended "why?" But there's no free lunchand heres the catch.

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Top Customer Satisfaction Survey Companies of 2025

Interaction Metrics

Finding the right customer satisfaction survey company can make or break your ability to measure customer satisfaction and gain actionable insights. This guide covers the top customer satisfaction survey companies of 2025. The top picks and honorable mentions explicitly offer customer satisfaction surveys and operate within the U.S.,

Surveys 62
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How to Improve Surveys: Amas Tenumah Interviews Martha Brooke

Interaction Metrics

Is your survey a customer listening vehicle? On this episode of the ‘Amas Talks’ podcast, Amas and Martha agreed that if you’re considering how to improve surveys, a survey audit is the first step toward excellent survey design. Or could it be improved? Amas: You’ve been around this space forever.

Surveys 62
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Surveys vs Questionnaires: Understanding the Difference

ProProfs Blog

As a result, it’s not surprising to see businesses chase customer feedback through interviews, surveys, questionnaires, and more. Even some expert marketers make the grave mistake of considering surveys and questionnaires as the same and often use them interchangeably. Now let’s take a look at surveys. .

Surveys 147
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Just launched! 2020 Customer Education Benchmarks and Trends Report

Based on a survey of more than 250+ external education teams, Skilljar has compiled this report on current trends including budgets, integrations, team structure, and more. In this report, see how companies across a variety of industries are building, optimizing, and measuring their training programs.

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Guest Post: A Guide to Training Employees to Deliver Outstanding eCommerce Customer Service

ShepHyken

Remember that employee education should be an ongoing process to keep service quality high and hit sales goals. Consider having an educational budget to address training needs. To calculate it, you need to use website surveys. CSAT surveys can contain multiple questions (including the open-ended ones).

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Your Ultimate Guide to Employee Engagement Surveys

ProProfs Blog

The answer lies in the formulation of an employee engagement survey that captures the pulse of your employees around the parameters: peer interaction, work culture, job challenge, career prospects, etc. With an employee engagement survey, you can gauge the challenges faced by your employees at the earliest. What Is Employee Engagement?

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.