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Amazing Business Radio: John Jantsch

ShepHyken

The Ultimate Marketing Engine. Shep Hyken interviews John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine. Creating the customer journey is not about a sales funnel. ” About: John Jantsch is a marketing consultant, speaker, and author of The Ultimate Marketing Engine.

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Build a video insights and summarization engine using generative AI with Amazon Bedrock

AWS Machine Learning

Furthermore, these notes are usually personal and not stored in a central location, which is a lost opportunity for businesses to learn what does and doesn’t work, as well as how to improve their sales, purchasing, and communication processes. The end-to-end solution for the video insights and summarization engine starts with the UI.

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Call Recorder or Recording Engine? Which do you Need?

OrecX

It's like the chicken and the egg - which came first: the call recorder or the recording engine? A recording engine is quite different, although you may not initially think so. Yes, a call recorder has a recording engine within it, but we aren't looking at it that way right now. Real time, automated QA - recording engine.

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Build generative AI chatbots using prompt engineering with Amazon Redshift and Amazon Bedrock

AWS Machine Learning

It enables you to privately customize the FMs with your data using techniques such as fine-tuning, prompt engineering, and Retrieval Augmented Generation (RAG), and build agents that run tasks using your enterprise systems and data sources while complying with security and privacy requirements.

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The Challenges of Omnichannel: Why so Many Contact Centers Struggle with Digital Self-Service

To find how contact centers are navigating the transition to omnichannel customer service, Calabrio surveyed more than 1,000 marketing and customer experience leaders in the U.S. about their digital customer communication strategies. Read the report to find out what was uncovered.

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Amazing Business Radio: Lou Gallagher

ShepHyken

Focus on the Customer, Not the Sale. Work to solve your customers’ business needs without trying to make a sale. Work to solve your customers’ business needs without trying to make a sale. Building a Customer Engagement Strategy That Lasts. Shep Hyken interviews Lou Gallagher , Consumer Engagement Specialist at Mitel.

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Few-shot prompt engineering and fine-tuning for LLMs in Amazon Bedrock

AWS Machine Learning

Solution overview We apply two methods to generate the first draft of an earnings call script for the new quarter using LLMs: Prompt engineering with few-shot learning – We use examples of the past earnings scripts with Anthropic Claude 3 Sonnet on Amazon Bedrock to generate an earnings call script for a new quarter.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. But none of this is possible without the most important element of a successful ABM program: good data. Without it, you can’t find and reach your target accounts.

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Executive Report: The Customer Data Too Often Overlooked by the C-Suite

A recent Calabrio research study of more than 1,000 C-Suite executives has revealed leaders are missing a key data stream – voice of the customer data. Download the report to learn how executives can find and use VoC data to make more informed business decisions.