Totango

AUGUST 23, 2022

B2B Customer Journey Touchpoints: A Guide for CS Teams. B2B customer journey touchpoints mark the roadmap toward successful outcomes for clients and CS teams. In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Making upsell offers.

B2B 122

B2B Journey mapping SaaS Upselling 122

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. But is it the best way to sell a SaaS product? We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. What Is the Freemium SaaS Model?

SaaS 78

SaaS Best practices Upselling Journey mapping 78

Totango

MAY 10, 2022

A customer engagement strategy is critical for retaining and growing SaaS clients. In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product.

Journey mapping 81

Journey mapping SaaS Enterprise B2B 81

Totango

MARCH 23, 2021

A customer journey analysis helps you improve SaaS client experience and increase retention by optimizing the steps customers take in their relationship with your product and brand. You can approach doing a customer journey analysis as a six-step process: Gather customer journey data.

Journey mapping 93

Journey mapping SaaS Best practices Benchmark 93

CSM Practice

AUGUST 7, 2020

The customer journey mapping helps improve the customer success team’s morale, reduce employee turnover, reduce fire fighting reactive mode, resolve business process issues, and improve customer data challenges. Here are the key takeaways from the CS Roundtable discussion: How Vitalsource defined its customer journey map?

Journey mapping 81

Journey mapping Morale SaaS Education 81

ChurnZero

JANUARY 10, 2025

You dont have to live in a futuristic time warp to know that customers (yes, even B2B and SaaS customers) are more and more online, working when and how it works for them, and they want (and sometimes need) to engage with your products and your company in that same flexible, at-their-fingertips kind of way.

B2B 52

B2B Journey mapping Metrics Enterprise 52

Totango

AUGUST 18, 2022

A lot goes into crafting the ideal onboarding process for SaaS products. You need to clearly demonstrate the ins and outs of your software to ensure your customers know how to use it and how to employ it effectively in the pursuit of their enterprise’s unique needs and goals. Why Optimizing Your SaaS Onboarding Matters.

Journey mapping 99

Journey mapping SaaS Upselling Enterprise 99

Totango

AUGUST 11, 2022

Knowing how to build client relationships digitally is critical for SaaS businesses. Most interactions with your SaaS customers are digital, making handling these opportunities decisive for customer satisfaction, loyalty, repeat business and referrals. Why Digital Client Relationships are Crucially Important for SaaS Businesses.

SaaS 113

SaaS Journey mapping B2B Upselling 113

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. What may work for SaaS, may not work for another industry.

Journey mapping 115

Journey mapping Accountability Marketing Metrics 115

Totango

DECEMBER 6, 2021

What 2021 Taught SaaS Businesses about Customer Success. As the business world adapted to the challenges of 2021, SaaS companies re-examined what customer success means in today’s digital-first environment. First, we’ll look at how the flywheel model has redefined our understanding of the customer journey.

SaaS 99

SaaS Journey mapping Best practices Customer advocacy 99

Totango

FEBRUARY 10, 2021

Set success goals for each stage of your customer journey map. Set Success Goals for Each Stage of Your Customer Journey Map. A great way to do this is to create a customer journey map. Segment your customer database for personalized communications. Proactively guide customer growth.

Customer retention 90

Customer retention Journey mapping SaaS Benchmark 90

Totango

MAY 6, 2022

Customer health score is one of the fastest and easiest ways to assess whether your SaaS customers are satisfied with your product and brand. These include: Creating a customer journey map as a framework for managing customer health. Planning best practices to promote health for customers at each stage of their customer journey.

Best practices 124

Best practices Upselling Journey mapping Metrics 124

ClientSuccess

NOVEMBER 15, 2017

But while it may take on a different look than customer lifecycles at different size companies, it’s still vitally important to map out the customer experience and plan for various stages. Global organizations especially must pay attention to the Customer Journey Map and Customer Lifecycle Management. Blog Posts.

Enterprise 40

Enterprise Journey mapping Management Benchmark 40

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. What may work for SaaS, may not work for another industry.

Journey mapping 91

Journey mapping Accountability Marketing Metrics 91

Totango

AUGUST 9, 2022

Differentiating customer journeys : Customer journey maps outline the steps in your clients’ interactions with your brand and the actions you should take at each stage to promote a satisfying experience. Segmentation lets you customize journey maps for different customer segments for more personalized and enjoyable experiences.

Best practices 106

Best practices B2B Journey mapping Upselling 106

Totango

MARCH 4, 2022

In this article, we’ll take a look at the relationship between these two important ingredients for a successful SaaS business model. Finally, we’ll explore what B2B customer service and customer success have in common and why you need them to work together to achieve winning SaaS business results. What is B2B Customer Service?

B2B 98

B2B Customer Service B2C Interactive Voice Response 98

Liveops

JANUARY 25, 2019

While a good number of the solutions we’ve included here are designed for enterprise organizations, we made sure to feature many resources companies of any size can use to nurture and grow their audiences. See “the big picture” of your brand’s customer experience with an enterprise-level CX and NPS optimization toolset. Canvanizer.

Technology 82

Technology Customer Experience Journey mapping Enterprise 82

ClientSuccess

SEPTEMBER 8, 2020

When a SaaS organization is in the midst of scaling, there comes a time when there starts to be a clear differentiation between SMB customers and enterprise customers. Understanding what your enterprise customers want to achieve with your product can help influence every decision made throughout the customer journey.

Accountability 52

Accountability Management SaaS Journey mapping 52

Totango

AUGUST 5, 2022

In general, for B2B clients in the SaaS industry, a client onboarding questionnaire may probe into areas such as: Preferred contact personnel and information. Using a client onboarding questionnaire offers numerous advantages, particularly for companies in the B2B SaaS industry. Why Create a Client Onboarding Questionnaire?

B2B 89

B2B SaaS Journey mapping Sales 89

CSM Practice

AUGUST 7, 2020

The customer journey mapping helps improve the customer success team’s morale, reduce employee turnover, reduce fire fighting reactive mode, resolve business process issues, and improve customer data challenges. Here are the key takeaways from the CS Roundtable discussion: How Vitalsource defined its customer journey map?

Journey mapping 52

Journey mapping Morale SaaS Education 52

Lumoa

MARCH 12, 2023

Streamlined customer journey mapping. Having one centralized place where all customer data is tracked makes it easier to identify gaps and see how the customer journey develops. Its features include survey creation, data analysis and reporting, customer journey mapping, and online reputation management. High costs.

Customer Experience 78

Customer Experience Journey mapping Analytics Consulting 78

ClientSuccess

DECEMBER 20, 2018

For the average SaaS-focused customer success teams, there are four main buckets of metrics to consider: financial metrics, customer health metrics, usage metrics, and team performance metrics. The top five SaaS customer financial metrics are: Revenue Retention Rate (Gross and Net). Customer Lifecycle/Journey Mapping.

Journey mapping 49

Journey mapping SaaS Metrics Accountability 49

Totango

MARCH 26, 2021

In today’s cloud-based environment, SaaS business models have increased awareness of how the pre-sales and post-sales phases form a unified experience from the customer’s perspective. Onboarding: your new customer takes their first steps towards becoming an active user deriving practical value from your SaaS product. Conversion.

SaaS 68

SaaS Best practices Upselling Education 68

CSM Magazine

MAY 30, 2016

marketing automation (think customer journey mapping and personalized content marketing). ERP and other relevant enterprise systems that can supply data on customer interactions. No need to build a custom IT solution from scratch with such a variety of packaged, SaaS CRMs on the market. More cost-cutting points?

Customer Experience 64

Customer Experience Management CRM Journey mapping 64

Totango

NOVEMBER 5, 2021

Also, something that makes our team unique is that we have a team of about four or five people who focus on the journey map and the lifecycle management of the customer. So, that team is kind of like the architect who designs the journey for the customer. What may work for SaaS, may not work for another industry.

Journey mapping 62

Journey mapping Accountability Marketing Metrics 62

Education Services Group

JULY 20, 2021

Sometimes small companies can get away without one, and just sort of “know” when others are sending customer-facing messaging, but there is no way that works in an Enterprise organization. MW: And once you have that foundation, I highly recommend creating a customer communication calendar. It’s worth it.

Accountability 98

Accountability Chatbots Surveys Journey mapping 98

Quadient

OCTOBER 22, 2021

We also provide benchmark performances for a variety of scalable infrastructures for private cloud, on-prem and SaaS deployments to help clients accurately model multiple architectures before making a long-term commitment to CCM infrastructure. . Customer-first organizations are the present and future of enterprises.

Journey mapping 52

Journey mapping Enterprise Benchmark SaaS 52

Natalie Petouhof

OCTOBER 12, 2016

With SaaS solutions, the SI’s role is changing to focus on strategy, tactics and choosing technology. Customer experience SIs guide brands’ CX journeys on all channels (e.g., Enterprise Service Providers / System Integrators / Management Consultants:  . email, chat, text, websites, phone, social networks) and devices (e.g.,

Customer Experience 45

Customer Experience Journey mapping Consulting Consulting 45

Totango

MARCH 2, 2021

Then we’ll break down how you can deliver value at each of your customer journey stages to promote higher customer retention and brand advocacy at the end of the process. Mapping the Stages of Today’s Customer Journey. The SaaS business model has transformed contemporary understanding of customer journey stages.

Upselling 63

Upselling SaaS Brand ambassadors Sales 63

Totango

MAY 6, 2021

As a concept, in a SaaS context, it represents how successful a company is at getting customers to renew subscriptions or licenses. Map Your Customer Journey. The foundation of an effective retention strategy is a customer journey map. What Is Customer Retention?

Customer retention 76

Customer retention Best practices Education Benchmark 76

Totango

JUNE 4, 2021

Use your customer journey map to plan events that trigger customized offers. For example, a B2C hotel chain might offer points to book rooms whereas a B2B SaaS company may offer a free month of service for an early renewal. Rewards will differ from B2B to B2C customers. Ask for Customer Feedback.

B2C 63

B2C Upselling Journey mapping B2B 63

Quadient

AUGUST 8, 2022

And when integrated with other SaaS insurance solutions , CCM can take insurance operations — both internal and customer-facing — to the next level. CCM is evolving into the foundation of customer experience management (CXM), as it expands into adjacent areas like customer journey mapping, digital archiving, and more.

Customer Experience 52

Customer Experience Management Journey mapping SaaS 52

Hero Digital

JUNE 19, 2019

It is an ecosystem in which different functions depend on each other and discrete systems for digital transactions, customer profiles, and enterprise data must be connected and integrated to communicate data points. This task cannot be executed effectively using a patchwork of vendors’ software, freeware, and internally written code.

Customer Experience 62

Customer Experience Journey mapping Analytics SaaS 62

CSM Practice

MARCH 8, 2021

A seasoned pro at optimizing customer success through digital systems and processes, Will shared their journey and experience in building out a mature customer success organization with the participants of this session. Enterprise-based products. Here are some highlights from the session: About Delphix. How can CSM Practice Help! .

Journey mapping 52

Journey mapping Best practices Enterprise Customer retention 52

ChurnZero

APRIL 3, 2020

A: EBRs are typically for enterprise because they’re a higher touch. Upcoming Webinar: Lessons Learned: A Reflection in Customer Journey Mapping. A customer journey map is a tool to help visualize the experiences of interacting with your company from the customer’s point of view.

Journey mapping 52

Journey mapping SaaS Sales Consulting 52

Education Services Group

JUNE 8, 2021

More and more, larger enterprises are taking a look at their successful CS efforts and wondering, “Can I apply this to my channel partner relationships?” Say we have a historically on-prem enterprise business transitioning to a SaaS model (it’s happening a lot!). The answer is yes! Let’s look at an example.

Journey mapping 52

Journey mapping Best practices Enterprise SaaS 52

Netomi

JANUARY 5, 2022

His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journey mapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.

Customer Experience 98

Customer Experience Customer Service Consulting Consulting 98