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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

Totango

Marketing if selling to sales, or vice versa) want to be prepped and demo’ed to see if the solution can help them as well. And that’s if sales reps are even still able to do it—over 60% of account executives are not hitting quota. The primary users’ day-to-day counterparts (e.g. said Edward.

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Don’t Make These Frequent Freemium SaaS Mistakes

Totango

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model. Limiting storage space.

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From Silos to Synergy: How Sales and CS Alignment Unlocks Revenue Growth

Totango

You get success right; your revenue is coming.” – Charlie Sonnenberg, VP Sales, Totango + Catalyst Customer-led growth is the only way to protect and sustain revenue growth. Achieving higher retention and growth, however, requires effective collaboration and mutual support between customer success and sales teams. “Success is revenue.

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Evaluating Who Should Own Saas Renewals

ClientSuccess

Research Vectors by Vecteezy Many customer success leaders in the SaaS space are faced with the same question: who should own customer renewals? In this blog post, we’ll explore three different ownership models that help define roles between sales and customer success teams when it comes to customer renewals.

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Top 6 Tips for a Successful SaaS Customer Engagement Strategy

Totango

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. Next, we’ll share six keys to effective SaaS customer engagement.

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