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Survey Design – Best Practices

Lumoa

Surveys are one of the most useful tools out there for gathering quick feedback from customers, and understanding what motivates them. But with great power comes great responsibility – if you’re going to get the results you need to make critical business decisions, it’s important that your survey design is done well!

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Make the Complicated Simple

ShepHyken

I quoted several people from sports, entertainment and business. For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience.

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Majoring in Customer Experience

CX Accelerator

It’s with that in mind that I surveyed the CX Accelerator community to gather input on the topic. Degrees also included global tourism, sports and entertainment management, performing arts, and others are proof positive that people who find themselves in CX come from an incredibly diverse set of backgrounds. Conclusions.

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When B2B and B2C Key Performance Metrics Flatline….

Beyond Philosophy

The company needs to understand the benefits, and overall perceived value, customers seek in the entertainment experience. Web-based survey invitations were sent to the company’s current customers. Close to 1,000 survey responses were received.

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Are you Lovin’ or Hating McDonald’s New CX?

Beyond Philosophy

Does anyone else find it entertaining that in China they order American Take Out? When McDonald’s surveyed their major markets, they found that nearly 75% of the population of these areas lives within three miles of a location. Last year, China’s delivery business grew by 30%.

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Is This The Future? Great Practical Examples of the Beginning of the Metaverse

Beyond Philosophy

While they have to this point largely been dominated by games and entertainment, these immersive technologies are poised to change how people interact with brands’ products and services in more everyday ways. Complete this short survey. Please tell us how we are doing! Customer Experience Information & Resources.

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Guest Post: 5 Inevitable Tips That Can Ensure a Superb Customer Experience

ShepHyken

Content can be designed to raise revenue, sell products, educate, or entertain the consumers. The same study highlighted that 73% of customers worldwide love to watch videos on social media that are entertaining. #3. Some buyers also appreciate customer survey emails seeking their feedback within one week from the first purchase.