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Measuring Event Sponsorship ROI: Objectives, Goals, Metrics to Track

Nextiva

When done right, event sponsorship delivers on its promise. Events let you nurture relationships with existing customers, vendors, and new prospects. The post Measuring Event Sponsorship ROI: Objectives, Goals, Metrics to Track appeared first on Business VoIP, Customer Experience, Sales & Marketing Content - Nextiva Blog.

Metrics 102
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Exposed: How To Measure Your Customer’s Loyalty and CX

Beyond Philosophy

The problem, for most organizations, is that they measure their performance in things like sales growth or margin or stock price. However, these metrics don’t work for measuring CX growth, at least not directly. We prefer to measure CX performance on a metric directly related to how well your CX is delivering on your goals.

Metrics 331
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Beware! Don’t Make These Mistakes When Measuring Success

Beyond Philosophy

We find that many organizations measure performance in sales growth or stock price. Significant sections of meetings are devoted to operations and sales but nothing for Customer Experience. CX improvement is a journey, not an event. After all, as your performance improves, your metrics will, too.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively. An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales.

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The Top 3 Ways to Forecast for Your Contact Center

Forecasting is no easy task. It can be difficult to schedule the right amount of agents at the right time. Download our ebook to learn how to reduce overstaffing and understaffing, lower customer wait times and improve the customer experience with proper forecasting.

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Congratulations to the 2018 LISTEN Awards Winners

Callminer

At last month’s LISTEN event, we were excited to award three customers with LISTEN Awards for their achievements in speech analytics success. The LISTEN awards were presented to customer engagement analytics users whose efforts had a direct impact on improving business results for their companies.

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Guest Post: Leaders Need to Show, Not Just Say

ShepHyken

The keynote on the second day of the event was Troy Aikman, who was interviewed by Fiserv’s CEO Jeff Yabuki about sports, of course, as well as about leadership and business. After he bought his first car dealership, he walked in and noticed that all of the sales guys were dressed casual, in polo shirts and slacks.