Beyond Philosophy
JULY 25, 2020
Despite overwhelming evidence to the contrary—and even regular common sense—we think that if we do things in a certain way, we can influence what happens around us, particularly during sporting events. This concept is called the Illusion of Control. Key Takeaways.
Beyond Philosophy
NOVEMBER 16, 2023
Before we get into that, let’s remember a foundational element of success in marketing and sales tactics: before you plan and execute, think about what you want to get out of it. 6: Sponsorship Whether it’s sponsoring the local soccer team shirts or sponsoring events, you’re paying somebody else to advertise your product.
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Beyond Philosophy
NOVEMBER 22, 2019
It’s that time of year again: Black Friday sales are next week. The idea of a day of big sales that bring out the animal in us is global. Similar events occur in the UK (the January Sales), and China (Single’s Day). What is Really Happening on Black Friday? However, what is really going on here?
ShepHyken
MARCH 31, 2021
I was looking to create some buzz about connecting with customers, and I submitted the idea to Chase’s Calendar of Events. If you’re not working directly with customers, one of the best ways to learn what’s really happening on the front line is to spend a shift with a customer support agent or go out for some sales calls.
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In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. However, there is also strong evidence which points to the contrary - 78% of decision-makers have taken an appointment or attended an event as a result of a cold call.
ShepHyken
FEBRUARY 10, 2021
Growing up throughout high school and college I performed at parties, corporate events and comedy clubs. Everything that happens leading up to the sale is part of the customer experience. Most people think service happens after the sale. Some of you may know that I’m also a musician. And, that includes customer service.
ShepHyken
JANUARY 24, 2018
I received a response from Nayeli Burns ( @Nayelihrc ), the concierge at Encore Event Technologies, an “in-house” event production company in hotels and resorts throughout North America. Getting your customer’s feedback in a timely fashion is vital, so why not do it just as the event is coming to an end? It’s personalized.
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