Remove Exercises Remove Journey mapping Remove Sales
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The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. During the process, I realized that there is a lot that people don’t know about it—and that they needed a few rules to help them make the most of the exercise. We discussed the problems with journey mapping in a recent podcast.

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5 Top Customer Service Articles for the Week of July 1, 2019

ShepHyken

3 Tips to Empower your Sales Team, Inspired by Top Sales Organizations by Falon Fatemi . Forbes) Business-to-business (B2B) and business-to-consumer (B2C) sales have traditionally been two different beasts, relying on two distinct sets of fundamentals and best practices. But times are changing. LiveHelpNow!) Play Gloria!”

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The One Thing We Must Do to Create a Customer Focused Culture

ShepHyken

Start with your basic customer journey map that shows all of the typical interactions – or touchpoints – that the customer has when doing business with you. And you may need more than one map. A customer’s sales journey is different than a service or support journey. And, I mean everyone!

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5 Top Customer Service Articles for the Week of January 14, 2019

ShepHyken

My Comment: The cost of losing a customer is more than losing just one sale. 4 Ways Customer Journey Maps can Improve Customer Experience by Michael. My Comment: I’m a fan of the customer journey map. Assuming your customer would have had a positive experience, he/she would likely come back and spend more.

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Is Outsourcing Your Customer Experience Really A Good Idea or Just Wrong?

Beyond Philosophy

” He meant that no employee did only one thing, like be an engineer or a sales associate. Working with an insurance company in England, we engaged in a few of these exercises. In the flood exercise, we uncovered a few third-party bumps in the road. BMW employees are part of the whole experience.

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5 Rules for Making Customers Feel ‘Cared For’ and ‘Valued’

Beyond Philosophy

Even if some of the ideas are terrible or impractical, the exercise has influenced the team to be mindful of making customers feel a specific emotion. Many clients talk about the fact that they do journey mapping. I love journey mapping. However, it is maddening that a lot of journey mapping is process mapping.

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Customer journey map: The key to understanding your customer

delighted

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. In this post, we will cover: What is a customer journey map?