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Your 2022 Customer Experience Plan: Strategies, Videos, & Resources

360Connext

It’s my sincere goal that these concepts – along with the videos and additional resources provided in this article – can serve as a springboard to your CX success. You began measuring feedback using quantitative data as well as gathering open-ended feedback. You created action plans to improve the journey after finding insights.

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How to Identify Weaknesses in Your Customer Journey Map

GetFeedback

Through Voice of the Customer (VoC) surveys and many other sources of customer feedback, it can seem like a game of whack-a-mole. Southwest gets lots of negative feedback on their boarding approach and yet decided that fixing this problem would raise costs and eventually cause customers to defect. Journey mapping as a CX tool.

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From Journey Map to Experience

CX Journey

Are you mapping their experiences? What is Journey Mapping? Let me start with explaining what journey maps are not: they are not lifecycle maps, sales funnels, buyer funnels, buyer lifecycles, etc. The output is not just a “pretty picture;” once the map is developed, it is meant to be a catalyst for change.

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Utilizing Customer Journey Mapping to Enhance Service

Global Response

And the best way to do that is to start with a customer journey map. What is customer journey mapping? Customer journey mapping is a visual representation of every experience customers have with you. And it all starts with the customer journey map. Don’t keep the information to yourself!

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How to Deliver a Great Customer Experience (VIDEO)

GetFeedback

Companies tend to succeed when they listen to the voice of the customer and iterate based on their feedback. If you haven’t already, create a customer journey map to plot the major paths customers take, then focus on the key touchpoints. Examine the customer feedback you receive. Not sure where to start?

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Level Up Your VoC Program

CX Accelerator

Breaking free from survey mentality with unstructured customer feedback. Does this mean that customers are providing less feedback to organizations? Feedback is happening all around us in new and exciting ways. So besides surveys, what are some techniques to capture this treasure-trove of extemporaneous feedback information?

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How You Can Predict and Avoid Customers Changing Their Minds

Beyond Philosophy

Watch Colin talking about this on YouTube: Subscribe to our YouTube channel here to see all the latest videos! Then, researchers asked a second group to fill out a survey on the posters that asked questions and sought feedback from several perspectives. In other words, the first group chose intuitively, and the second group rationally.