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Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales

ShepHyken

SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Due to this, competition is fierce as many SaaS companies are highly vulnerable to churn if they are not satisfying their customer base.? Marketing, in general, is becoming more expensive and prospecting is becoming harder.

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The Role of Customer Effort Score (CES) in Improving SaaS CX

Nicereply

SaaS companies accomplish this in a multitude of ways, from providing excellent customer service to ensuring their product meets user needs. One key metric that helps SaaS businesses gauge their success in these areas is the Customer Effort Score (CES). Product Usability SaaS platforms often involve intricate features and workflows.

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Guest Post: 5 Reasons Why Customer Experience is the Pulse of Every Business

ShepHyken

This week we feature an article by Jafar Sadhik, a digital marketer in the fields of SaaS tools, data management, and finance management. An experience leads to the development of perception in a person. They look for recommendations from a 3 rd party or another person. Creating personal relationships to build trust .

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Amazing Business Radio: Andy MacMillan

ShepHyken

Whether your touchpoints are digital or in person, there must be a personal element of the brand at each one. Every employee at every level of the organization should come into contact with the customer and listen to their feedback. As much time and effort should be put into making sure the experience is a good one.

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4 Ways to Speed Up New SaaS User Onboarding

Totango

For SaaS companies especially, the speed and ease with which your customers can progress through new user onboarding will act as the first indicators of how smooth their use of your product will be going forward. They are: Use Customer Goals and Objectives to Personalize Onboarding. Reduce Friction and Other Engagement Barriers.

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A SaaS Companies Guide to Improving and Driving Customer Retention

ProProfs Blog

More so for Software-as-a-Service (SaaS) companies since acquiring new customers on a B2B level is much more difficult. This makes customer retention a necessity for SaaS-based companies. Churn rate is a key metric that needs to be evaluated by all SaaS-based organizations. A high churn rate is quite alarming for a SaaS company.

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Importance of Customer Feedback + Ways to Collect It

ProProfs Blog

This is where the importance of customer feedback plays its part. Collecting customer feedback guarantees you never stray too far from the customer’s needs. Even though it has both negative and positive sides, you’ll need both for consumer feedback to work for you. What is Customer Feedback? Source: Broadly.

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