Guest Post: How SaaS Companies Can Use Customer Experience to Drive Sales
ShepHyken
SEPTEMBER 24, 2021
SaaS has changed the traditional sales rules. With SaaS, purchases are mainly cloud-based with major demand. Due to this, competition is fierce as many SaaS companies are highly vulnerable to churn if they are not satisfying their customer base.? Marketing, in general, is becoming more expensive and prospecting is becoming harder.
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