ClearAction

MAY 29, 2016

Value creation occurs through Engineering, Manufacturing, and/or Operations. Value-enhancing occurs through policies and processes of Operations and support functions such as IT, Finance, Facilities, HR, Quality, and so forth. Some companies have a mixed seating arrangement among Marketing and Sales and Service.

Marketing 97

Marketing Customer Experience Chief Customer Officer Calibration 97

ClearAction

MAY 29, 2016

Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Value creation occurs through Engineering, Manufacturing, and/or Operations. Some companies have a mixed seating arrangement among Marketing and Sales and Service.

Marketing 67

Marketing Customer Experience Chief Customer Officer Calibration 67

ChurnZero

JANUARY 4, 2019

Begins in pre-sales to help ensure success factors are established during the sales process. These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” Internally owned by the CSM, and collaborated on across teams.

SaaS 73

SaaS Chief Customer Officer Education Consulting 73

ClearAction

DECEMBER 5, 2023

Apply this to every product upgrade, new product, new market, new business model (pricing, warranty, financing, discount policy, etc.), Customers’ prosperity was our path to much higher revenue, margin expansion, sales velocity, and lifetime value gains. All of this grows Customer Lifetime Value.

Metrics 62

Metrics Chief Customer Officer Customer retention Strategic Value 62

ChurnZero

JANUARY 4, 2019

Begins in pre-sales to help ensure success factors are established during the sales process. These will be personalized, but technology-based, and will help CSMs to focus on the areas where they can provide proactive, strategic value to their customers.” Internally owned by the CSM, and collaborated on across teams.

SaaS 49

SaaS Chief Customer Officer Education Consulting 49

SmartKarrot

JUNE 18, 2021

Work directly with sales leadership to support customer expansion. Effectively communicate customer learnings to the sales and product team to help direct the roadmap of the company. Influence future lifetime value through increased product adoption, customer satisfaction and overall health scores.

Strategic Value 10

Strategic Value Finance Best practices Upselling 10

SmartKarrot

JUNE 16, 2020

. #1 Define Key or Strategic Accounts. Start by identifying customers who contribute a significant amount of revenue to your portfolio, or have significant growth potential, or have some other significant strategic value (live case study in specific vertical, huge brand logo etc.) 2 Focus on Customer Success. 5 Build Stickiness.

Best practices 10

Best practices SaaS Accountability Management 10