Remove Front-line service Remove Scripts Remove Training
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Serving as a Real Kitty: How to Give Authentic Customer Service

CSM Magazine

Scripts, protocols, rules, and regulations often keep front-line service people in a less-than-authentic stance. When friends asked how I maintained grace under pressure in combat, I pointed to the supportive practice I received as I trained to be a warrior. Customers long to be served by “a real kitty.”

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Customer Rage Study Podcast: Interview With Scott Broetzmann and Mary Murcott

Connecting the Dots

The features have gotten complicated, so customers have more reasons to call because it’s not intuitive how to use a product or service. The complexity drives the amount of change and the compliance is driving a scripted response. I see so many scripted responses. And then, what I see is the entire conversation becomes scripted.