The Customer Continuum - Making Customer Journeys That Think Like We Do

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Customer journey maps have long been thought of in linear terms: the customer begins clicking on an ad, is taken to the website, browses, and purchases. The trouble is, we're creating linear maps for customers who think in a messy loop. It's time to make a CX that thinks like the customer--It's time to make a customer continuum.

This, along with the emerging societal norms and behaviors caused by the pandemic, means that we're long overdue for a CX overhaul. Join Jared Johnson, Sr. Principal Strategist of Kin+Carta, and learn how to modernize your customer experience. In this webinar, you will learn:

The future of customer behavior and experience
Concrete actions to reshape your customer maps into continuums
How to factor new societal changes and customer behaviors into new continuum design
What is an omni-channel experience and how does it set the standard for CX

And more!

Thursday August 13, 2020 11AM PDT, 2PM EST, 6PM GMT

Brought to you by:

Jared Johnson, Director of Product Strategy, Kin + Carta

Jared Johnson is Director of Product Strategy with Kin + Carta, a global digital transformation business. Over the last ten years, Jared has been focused on helping brands create meaningful connections with their customers, partners and employees through digital experiences. At Kin + Carta, Jared is passionate about helping clients innovate with speed, win through experimentation, and deliver never-been-done-before digital experiences. Jared thrives on ideating digital experiences that people love, all while helping brands' top line. In his freetime, Jared enjoys Chicago's stand-up comedy scene and can be found playing guitar at open mics around the city.

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