How to Use Data to Build Strong Customer Communities

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Time and again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go.

The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations.

But, brands can avoid this. They can use insights, advice, and qualitative data about community members to build successful, promising communities.

On August 12th at 12 pm EDT, Carrie Melissa Jones will be sharing the importance of undertaking research whether you are preparing to launch your community or are planning a strategic pivot, and how it can impact cross-organizational value.

Present a case for why research matters to various parts of your organization
Plan community-specific research
Confidently conduct interviews, surveys, workshops, and other forms of research that help your community deliver continued impact to your business
Directly impact the success of your community investments

Make sure you don’t miss out on this incredibly insightful webinar!

Brought to you by:

Carrie Melissa Jones Founder, Gather Community Consulting

Carrie Melissa Jones is a community leader, entrepreneur, and community consultant who has built community online since the early 2000s. Her work influences the world’s leading brand communities including the American Medical Association, Brainly, Buffer, Google, and Patreon. In 2016, Salesforce’s Mathew Sweezey named Jones one of three experts to follow on community management.

She is the founder of Gather Community Consulting and the former COO and Founding Partner of CMX Media. She is currently working toward an M.A. in Communication at the University of Wisconsin - Milwaukee.

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