How to Leverage AI to Drive A Better Human Experience for Your Customers

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At the highest level, AI is about helping us be the best version of ourselves as humans. When looking for ways to apply this cutting-edge, revolutionary technology, we can be both dazzled and blinded as well. In CX, there's also controversy. How long will it be until AI comprises the entire CX sector and real people no longer connect with real customer concerns?

We must focus our design talents on a new type of relationship with machines. What should these relationships look like? Designing for AI requires new considerations and new ways of thinking. Join Adam Cutler, Co-Founder and Distinguished Designer at IBM Design, to learn how AI can bring growth, and the opportunity for long-lasting connections that help humans thrive.

In this webinar, you will learn how:

the use of AI can enhance the human experience in customer interactions
companies can specifically implement AI to teach agents how to approach customers at all levels
AI built with purposeful and clear intention can deepen and enhance the value of the human experience

April 13th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm GMT

Brought to you by:

Adam Cutler, Co-Founder of IBM Design, IBM Distinguished Designer, AI Design

Adam Cutler is a founding member of IBM Design and one of the first three Distinguished Designers at IBM. He was responsible for the design and build out of the flagship IBM Design Studio in Austin, TX. He was also responsible for the competency, culture and practices of design and designers at IBM. This includes Enterprise Design Thinking by IBM, the IBM Design Language and IBM Design Research.

For his Distinguished Designer mission, Adam is driving development of IBM’s point of view on the practice of AI Design. He gave a TED talk on creating meaningful human/machine relationships.

He is providing artifacts and education that integrate AI, design and design thinking to assist others in bringing true creativity to AI-driven solutions. In 2019, Adam released IBM Design for AI.

Previously while at IBM iX, he was the Director of User Experience Design and helped to guide clients and internal initiatives in the creation of valuable, dynamic and effective user experiences. He has worked with many clients including OpenPediatrics for Boston Children’s Hospital, Nordea, The JFK Museum & Library, Liberty Mutual, Bank of America, Nationwide, Wachovia, L.L.Bean, State Street, American Express, IBM, Segway, Chubb Insurance and Tiffany & Co. among others.

Adam joined IBM in 2001 as a Lead Information Architect in Cambridge, MA.

Prior to joining IBM, Adam worked with Michael Jordan while at an advertising agency in Chicago, and helped to pioneer the first e-commerce transaction from outer space.

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