Creating Distinction to Improve Customer Interactions

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This webinar will explore how a professional or an organization can create distinction to stand out in their industry. In a business landscape with many iconic companies, many organizations struggle with how to become noteworthy. How does a business become so distinctive that they not only stand out in their industry, but set the benchmark for innovation, customer experience, and employee culture?

By the end of this webinar, you will know:

The Five Factors of Iconic Performance
The ONLY two factors upon which customers will judge you
Why much of what you’ve heard – like “under promise/over deliver, “defense wins championships,” “sell harder” – does not work in today’s marketplace of multiple generations and cultures.

October 31st, 2018 11:00 AM PST, 2:00 PM EST, 6:00 PM GMT

Brought to you by:

Scott McKain, Business Consultant, Bestselling Author, Speaker

Scott McKain is the founder of a consulting and training company that explores the role of ultimate customer experiences in creating enhanced client retention and revenue, and is the author of three Amazon.com #1 business bestsellers; all teaching how to expand profits, increase sales, and engage customers.

Scott creates captivating presentations and bestselling books which clearly reveal how to create more compelling connections between you and your customers and how to stand out and move up, regardless of the economic climate in your industry.

Scott’s latest book, released by Forefront Books/Simon & Schuster and titled, “ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction,” provides the specific steps for every leader and employee to create and deliver unique customer experiences and attain the highest level of business success.

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