5 lessons from "Would You Do That To Your Mother" by Jeanne Bliss to Drive Culture

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In this webinar, customer experience pioneer Jeanne Bliss shares her 5-step guide to help companies simplify their approach to customer experience and culture transformation. Highlighting “Make Mom Proud” companies who bravely earn fans by taking actions grounded in the values and behaviors we learned at home – she shows how this unexpected way of working IS what earns admiration from both customers and employees, and leads to long term, sustainable business growth. It’s what sets companies apart and earns people who gravitate to companies whose behaviors are congruent with their own.

By the end of this webinar, you will know:

“Be the Person I Raised You to Be?”: How to enable your employees to thrive.
“Don’t Make Me Feed You Soap!”: How to identify the eight pain points that continuously define our lives as customers, and how to walk away from these and make customers lives easier to do business with.
“Put Others Before Yourself”: How to build a business model and approach that starts with customers’ lives and their goals
“Take the High Road”: When to walk away from legacy practices that have defined your industry. Do you establish customer and company partnerships, where both sides win? Are you clear about how you will, and will not grow?
And more!

February 5th, 2019 1:00PM PST, 4:00PM EST, 8:00PM GMT

Brought to you by:

Jeanne Bliss, President, CustomerBLISS and Co-Founder, CXPA

Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

After 25 years as the customer experience executive in five major US corporations, Jeanne founded CustomerBliss in order to create clarity and an actionable path for driving profitability through customer focus. A multi best-selling author, Jeanne's latest book, "Would You Do That To Your Mother?" focuses on turning “gotcha” moments into “we’ve got your back” moments by rethinking leadership and business practices, and by enabling employees to care for frustrations that make customers feel like they’re sinking. The result is a playbook to help your company that would make any mother proud.

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