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5 Ways to Make Marketing More Strategic

ClearAction

Context is the mantra for making something strategic. When everyone sees a clear connection between what you’re doing and what the enterprise wants to become you’ll be viewed as adding strategic value. In and of itself, any data point may be useful, but when you connect data, the value can become exponential.

article thumbnail

5 Ways to Make Marketing More Strategic

ClearAction

Context is the mantra for making something strategic. When everyone sees a clear connection between what you’re doing and what the enterprise wants to become you’ll be viewed as adding strategic value. In and of itself, any data point may be useful, but when you connect data, the value can become exponential.

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Psychographic Segmentation: Variables, Examples & Templates

ProProfs Blog

The collected data for psychographic segmentation is often qualitative because marketers perform market research via interviews, open-ended survey questions , focus groups, and research panels. Focus Groups. A focus group is generally a small group of selected participants that matches your target audience. Personality.

Surveys 78
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Essential Aspects of Sales Training

Integrity Solutions

It’s an aspect of salesperson development that both groups say, if given dedicated focus, would result in a significant lift in performance. As a result, the loss of that one salesperson can have a ripple effect on productivity and morale across the sales organization. That area is called “achievement drive” (i.e.,

Sales 52