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When you separate your customers into distinct groups, you can get an accurate assessment of your customers’ needs and how you can best meet them. It’s particularly relevant for SaaS companies, and we’ll dive into why SaaS customer segmentation is just so important. What Is Customer Segmentation ?
When you separate your customers into distinct groups, you can get an accurate assessment of your customers’ needs and how you can best meet them. It’s particularly relevant for SaaS companies, and we’ll dive into why SaaS customer segmentation is just so important. What Is customer segmentation ?
The same concept applies to a SaaS company’s customers. This is why understanding customer attributes and their full potential is so important and makes customer segmentation such a necessity. Customer segmentation is the grouping of customers who are similar in specific ways.
The end goal of revenue operations is to improve efficiency of the revenue team, optimize the revenue process, improve revenue performance, and increase revenue growth. RevOps is a fast-growing job in the SaaS space. It helps increase revenuepotential and ensures alignment is active between streams.
Articles, user behavior studies, industry groups, and social media are all great sources to tap for the reality of the market and what consumers want. To assess product/market fit, you first need to understand the market you are addressing with actual metrics tied to revenuepotential. The result is your NPS.
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