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Are You Using This Powerful Sales Technique?

Beyond Philosophy

A powerful sales technique exists that can help. The best sales organizations use it well; the worst, not so much. It describes how they give customers or prospects something with the hopes that their generosity will be returned in higher sales or customer loyalty. No one wants to be tricked or cajoled into the sale.

Sales 344
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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
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Will Offering Free Products Increase My Sales?

Beyond Philosophy

Our listener wants help convincing his team that using a free trial will help sales. So, yes, offering a free trial could increase sales by activating the Endowment Effect. . So, it’s easy to imagine that this free trial would increase sales. One of our podcast listeners wrote to us with a problem. The Trials of Trials.

Sales 195
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2020 Business and Customer Service Experience Trends

CCNG

New data from The Northridge Group provides a clear message to businesses. According to The Northridge Group's State of Customer Service Experience 2020 report, as a result of COVID-19, 68% of consumers have increased their online shopping and plan to continue at this increased rate post-pandemic.

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6 Killer Applications for Artificial Intelligence in the Customer Engagement Contact Center

If Artificial Intelligence for businesses is a red-hot topic in C-suites, AI for customer engagement and contact center customer service is white hot. This white paper covers specific areas in this domain that offer potential for transformational ROI, and a fast, zero-risk way to innovate with AI.

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Now Revealed and Proven: (The True Marketing Value of) Return on Word of Mouth

Beyond Philosophy

Study objectives also addressed fundamental issues: How much of sales, or other tangible objectives, is driven by WOM? Among key findings: In categories studied (telecom, personal care, software, TV programming, FMCG), WOM directly drove 13% of sales, compared to 20%-30% of sales from paid marketing.

Marketing 398
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Top 5 Customer Service & CX Articles for Week of December 23, 2024

ShepHyken

On the other hand, poor service can cause customers to leave, which can hurt a companys reputation and sales. My Comment: Lets wrap up this weeks roundup (other than the bonus article) with a group of customer service and CX stats and findings from our friends at Coolest Gadgets.