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How to turn SaaS implementation insights into a strategic asset.  

ChurnZero

For most CX teams in SaaS, the implementation process is a one-way street. And, really, that’s how it should be—with one exception. An introduction from their sales rep to the implementation team starts the process, and a handoff from implementation to their CSM concludes it. History of customer’s use of competitors’ systems.

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The one thing SaaS go-to-market teams keep getting wrong (and how to fix it)

Totango

Marketing if selling to sales, or vice versa) want to be prepped and demo’ed to see if the solution can help them as well. CFOs need to see how the tool reports on the value it creates, in order to justify the budget line item. And that’s if sales reps are even still able to do it—over 60% of account executives are not hitting quota.

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Guest Post: Ways to Improve the SaaS Customer Experience

ShepHyken

This week we feature an article by Anand Subramanian, a content writer from Freshflows , a product management app for B2B SaaS product teams. He shares how to improve the SaaS customer experience to encourage customer loyalty. Software as a service (SaaS) has grown rapidly in recent years, particularly in recent months.

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Mastering the Shift: From Product-Led Growth to Enterprise Sales

Totango

In] the enterprise sale, you start by signing on the dotted line, so different expectations and skills are needed.” – Karen Budell , Chief Marketing Officer, Totango + Catalyst Shifting from a product-led growth (PLG) model to an enterprise sales motion is a significant move for any SaaS company.

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How to scale machine learning inference for multi-tenant SaaS use cases

AWS Machine Learning

Zendesk is a SaaS company that builds support, sales, and customer engagement software for everyone, with simplicity as the foundation. Customers like Zendesk have built successful, high-scale software as a service (SaaS) businesses on Amazon Web Services (AWS). This post is co-written with Sowmya Manusani, Sr.

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How SaaS Software Can Help Sync Your Sales & Support Teams

aircall

SaaS software, also known as cloud-based software, has now gone mainstream, making it easy for teams to leverage all the software programs they need to work collaboratively, wherever they are. Let’s look specifically at how SaaS software can help sync your sales and support teams so they work together in perfect harmony.

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3 Common Challenges in SaaS Sales

Integrity Solutions

The three most common SaaS sales challenges can be overcome and lead to breakthrough levels of success. Anyone who’s been in sales will tell you: The job comes with some unique challenges. This is a trap that even experienced technology salespeople can fall into because of how crowded and competitive the SaaS market is.

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