ShepHyken
MARCH 17, 2021
They focus more on the customer than they do the sale. Sure, they want to make the sale, add more revenue and get higher ratings. Here are five ways to show you care more about your customer than the sale : Help the customer, don’t sell the customer. That makes the future sale much easier and more likely.
ShepHyken
JANUARY 5, 2022
The message from BarkBox wasn’t about making a sale. I’m sorry if I just revealed how the magic trick works, but it’s so good, and it’s something we can all do, that we need to be reminded how simple it can be to personalize the customer experience. This was the perfect time to engage with the customer.
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ShepHyken
DECEMBER 12, 2023
Customer service and customer experience (CX) are more than what happens after the sale. Then, there’s the experience during the sales process and what happens after the sale, which could include a typical customer support call and more. I’m often asked to be the keynote speaker at sales meetings.
ShepHyken
SEPTEMBER 7, 2023
How to train new CX processes Refining your current CX processes and training your team is crucial for developing a more customer-centric team culture and building a well-oiled machine. Feedback collection and analysis Teach your team how to conduct surveys and interviews with customers. Partnering with your sales team here can help.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. Intent data can be overwhelming if you don’t know how to use it.
ShepHyken
APRIL 14, 2021
In my newest book, I’ll Be Back: How to Get Customers to Come Back Again and Again , I cover a six-step process to getting your customers to say, “I’ll be back.” Leadership should be there along with other employees with varied responsibilities, from sales, support, finance, and more. I’m going to summarize the process here.
ShepHyken
JULY 16, 2021
While the ultimate goal is always going to be making sales, you want customers to feel that they are in a familiar place with friends, rather than being approached as potential sales prospects. That way, you get sales that you might not otherwise have gotten, and the customer gets a discount on those products.
Advertiser: ZoomInfo
Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails. Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong.
Advertiser: ZoomInfo
More often than not, sales leaders strive to accelerate their deal cycle, but it’s critical to also consider the opportunity cost. The bottom line is that, in B2B sales, speed is useless without control. The bottom line is that, in B2B sales, speed is useless without control.
Advertiser: ZoomInfo
Longer sales cycles. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? Larger buying committees. Slow-moving compliance reviews.
Advertiser: ZoomInfo
Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Critical integrations that fit directly into your sales processes and workflows. So what’s the problem?
Advertiser: ZoomInfo
This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. In this ebook, we’ll walk you through how to leverage strong data and go-to-market tools to unlock the five stages of ABM: define, identify, engage, convert, and connect. Data is the fuel that powers your ABM engine.
Advertiser: ZoomInfo
CRM software is a powerful tool when used correctly, yet another obstacle to a sales team’s efficiency when it’s not.
Advertiser: ZoomInfo
When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity. However, as a company, sales stack, and database grow, it becomes difficult to uphold structure and governance to keep a CRM up-to-date. The result? Combatting low adoption rates and data quality.
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