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DMG’s annual survey of contact center investment priorities for the year has confirmed the anecdotal data we’ve been hearing from companies. As it’s difficult to get enterprise executives and managers to participate in any kind of a survey, this year we decided to ask only 3 questions. Digital Transformation and Omni-ChannelSupport.
Forrester’s latest consumer survey about channel usage for customer service , reported that the use of the help/FAQ pages on a company website for customer service increased from 67% in 2012 to 76% in 2014. Most consumers expect ready access to support or help. Multi-channelsupport can silo important customer history.
Get the most out of your surveys and improve customer satisfaction. If you want to substantially improve your customer satisfaction , generic survey questions won’t be enough. Onboarding an Interactivevoiceresponse (IVR) can help with this, especially if you’re a lean startup and your customer support team is overwhelmed.
Inbound Communication Call and Contact centers receive a wide range of incoming communication requests such as: Inquiries about products or services Customer complaints Requests for technical support Requests for placing orders and more 2. CSAT scores are calculated using simple survey results based on customer experiences.
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