article thumbnail

The 5 Rules of Behavioral Journey Mapping

Beyond Philosophy

We’ve recently trained some of our clients on journey mapping. We discussed the problems with journey mapping in a recent podcast. Traditional journey mapping is what a customer is doing, but is missing a few things. What is the first stage of your journey? (On Build deliberate memory points.

article thumbnail

5 Rules for using Behavioral Science in Journey Mapping

Beyond Philosophy

The 5 Rules for Behavioral Journey Mapping. We were training customers with journey mapping recently when it became apparent that people didn’t understand what journey mapping could do for them. Our version of journey mapping is called Behavioral Journey Mapping.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Customer Journey Mapping Using Behavioral Science

Beyond Philosophy

Customer Journey Mapping Using Behavioral Science. Journey mapping is how organizations look at the customer journey, or the steps a customer would take from the beginning to the end in their experience. Journey Mapping employing this approach is what we call Behavioral Journey Mapping.

article thumbnail

How to Use Customer Journey Mapping for Impressive Customer Experience?

ShepHyken

This week we feature an article by Linda Taylor who writes about the importance of customer journey mapping in every organization in order to improve the customer experience. Customer Journey Mapping is a pictorial representation of the path a customer follows after coming in contact with a company.

article thumbnail

Using Customer Reviews, Advocacy, and Referrals in Your Journey Map

Speaker: Jeremy Boudinet, Marketing Manager, Nextiva

Making a customer want to advocate for your brand takes passion, personalization, and gratitude: all things that can be gracefully elicited throughout the customer journey map. Join Jeremy Boudinet, Marketing Manager of Nextiva, and learn the tools for getting that glowing review.

article thumbnail

Top 5 Customer Service & CX Articles for Week of December 2, 2024

ShepHyken

Having been a marketer for over a decade, I deeply understand the impact of a good customer experience. Customer Experience Journey Mapping Strategies to Improve Business Performance by Mike Henry (InMoment) Customer experience journey mapping is how organizations visualize the end-to-end customer experience.

article thumbnail

How combining this behavioral checklist to your journey maps will dramatically improve them

Beyond Philosophy

Journey Mapping is an excellent tool in experience design efforts. However, I often complain that they do not include the emotional journey, which is essential to designing an experience that engages emotionally with customers in a way that promotes customer loyalty. Most Journey Maps I see are more like the customer process.